9 Best Practices For a Successful Social Media Campaign in 2023

With almost everyone on their smartphones these days, merely having a digital marketing strategy isn’t enough.

Applying the best practices in executing a successful social media campaign is crucial to ensure that you’re on the right path.


Best Practices in For a Successful Social Media Campaign

These best practices will not only boost brand visibility but also enhance reputation and customers’ trust:


Go For SMART Objectives

Going into social media marketing, you probably already have a good idea of the goal you want to achieve.

For instance, you might want to increase your social media following or generate more leads.

However, it pays to be more specific about your goals.

In fact, one of the best practices in executing a successful social media campaign is to come up with SMART objectives.

SMART stands for Specific, Measurable, Aspirational, Relevant, and Time-based.

For example, instead of simply setting a goal to “increase the number of social media followers,” you can aspire to “achieve a 10% increase in Facebook and Instagram followers by the end of the quarter.

A more specific objective will help you better fine-tune your tactics to attain the metrics you’ve set.


Be Consistent

Being consistent is another crucial part of the best practices for social media campaigns.

Social media has become an instant line of communication between the brand and its community.

That said, not being consistent with your campaign is as good as not maintaining a relationship with your followers.

One way to ensure consistency is to have a social media post calendar and stick to it.

Depending on the goals you set for your brand, plan the content that you want to share ahead of time.

You may want to take advantage of various social media management platforms that allow users to plan content and post them automatically on schedule.

These platforms will save you time and effort while keeping your social media presence consistent.


Know Who Is on Each Channel

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It’s also part of the best practices for using social media to conduct research on each specific channel.

But let’s get this straight from the get-go: you don’t have to create an account on each channel available.

Instead, it’s more important to be present in channels where your clients and prospects are.

For instance, Facebook and Twitter are two of the most used channels these days.

However, user demographics differ for each channel.

In addition to that, netizens use each platform for different purposes.

Knowing more about your audience will allow you to tailor social media to your customer.

In the same vein, it will empower you to take advantage of tactics such as viral marketing or social media influencer benefits.


Review the Recommended Images

Here’s one of the best practices in executing a successful social media campaign you shouldn’t take for granted: knowing the types of images to post on each channel.

Why is this so important? Well, you wouldn’t want to use pixelated or stretched out images on our accounts.

That could possibly paint your brand as weak and amateur.

Similarly, if you choose to go the paid traffic route, such as Facebook ads, you need to comply with Facebook ad design terms, or your ad won’t be approved.


Don’t Generalize Your Strategy

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Many marketers say that customization is one of the required social media best practices for business.

How does this work? For one, try not to create a general post calendar and use the same content on all your social media channels.

For instance, you wouldn’t expect to produce effective Facebook ads if you’re simply using the same image, caption, and approach as you’re using for Twitter ads.

Take the time to learn each platform to know how to tweak your content to suit each channel.


Use Your Brand Voice

Another component of the best practices in executing a successful social media campaign is to use your brand voice.

How you deliver your messages on social media should be consistent with the tone and voice you use in your website, email campaigns, packaging, and all other brand assets.

These days, ventures which don’t have the resources to hire an in-house writer go for content writing services.

Before jumping the gun, read this content writing companies guide to help you make an informed decision.


Engage with Your Community

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Posting content with excellent social media design is just half of the job.

Engaging with your audience is also part of the task.

Answer questions, respond to comments, and make your followers feel that the brand is a living, breathing organism.

That said, you need to keep your content relevant by knowing the social media questions to ask.

Only by knowing what’s crucial to your audience can you tailor-fit your content writing marketing strategy to boost engagement and brand impact.


Manage Crises with Dignity

Surely, social media presents a good marketing opportunity.

But let’s face it – it also brings with it a slew of trolls and bashers.

That said, if you’re using social media to expand your brand’s reach, there’s always a risk that things could take a wrong turn.

Though you can’t predict how exactly people would react to your content, it’s best to manage crises with dignity.

Whenever you come across negative comments, never respond with equal anger or sarcasm.

Instead, take the high road and make an effort to empathize with sincerity.

For instance, you might want to apologize for the trouble and offer to discuss the matter privately (if it’s related to your product) to straighten out the issue.


Know the Best Time Windows to Post

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Knowing when to post will help ensure that your business marketing materials will get the best window to spark interest among your audience.

Research compiled by OptinMonster tells us that these are the best times to post content for B2C brands:

  • Facebook: Monday, Tuesday, Wednesday, 12 PM
  • Twitter: Monday, Tuesday, Wednesday, 12 PM to 1 PM
  • Instagram: Wednesday, 11 AM

Bear in mind, though, that the times mentioned above are generic and may change depending on seasons and events.

Instead of relying on this info, it’s still best to look at your own analytics and see which posts work best for your audience.


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