11 Effective Ways to Convert After-hours Leads Into Sales

Are you happy with your conversion rates? We bet you aren’t because there is always room to boost productivity and generate additional sales.

According to the study, only 22% of businesses are actually satisfied with their conversion rates. It seems like everyone is eager to earn more customers and turn leads into sales, but they are struggling to reach this target.


How to Convert After-hours Leads Into Sales?

Reports reveal that a typical website conversion rate is 2.35%, but the top 10% of companies are seeing 3 to 5 times more conversions.

The key question is: What separates top performers from other companies? Here’s the answer: They understand that leads require delicate nurturing in order to become full-time customers.

If you are wondering how to convert after-hours leads into sales, keep reading to learn 11 practical conversion optimization hacks.


Quality Content Builds Trust

The first rule of conversion optimization is to build trust with high-quality content. New customers need to realize that you are not just there to sell products or services but also to help consumers gain knowledge and solve everyday problems.

Jake Gardner, a digital marketer at Best Essays, explains how to do it:

Businesses need to create useful content and publish fresh posts every day in order to stay relevant and drive user engagement. More importantly, you should craft posts for each stage of the customer journey – from awareness to advocacy.


Email Nurturing

Email is considered to be the official channel of business communication and you must use it to nurture leads and prepare them for the eventual conversion.

Welcome emails represent the starting point because that’s where you set expectations and give subscribers additional information about the company and its portfolio.

After that, each message should take subscribers one step closer to the conversion.


Use Copywriting to Explain How You Solve Users’ Problems

Another important tip is to use copywriting as a powerful conversion tool. Every landing page, newsletter, and blog post should provide readers with a clear explanation of your services.

The idea is to describe a common problem, discuss possible solutions, and explain how your products or services can help customers to eliminate pain points.

A typical consumer wants to know why something happens and you are the one who is supposed to answer this question through copywriting.


Use Little Tricks to Evoke Curiosity

You don’t have to be a psychologist to know that curiosity is one of the major sales triggers among consumers.

In such circumstances, it would be foolish not to take advantage of curiosity tricks and skyrocket conversions. Here are a few practical hacks to consider:

  • Humor represents an excellent icebreaker
  • Ask questions to drive instant engagement
  • Use numbers to make the story sound more convincing and trustworthy


Storytelling is a Must

The power of storytelling is immense, but it is often underused in digital marketing.

A great story will always impress the target audience and convince the majority of consumers to give your brand a try.

If you need an example, just take a look at the Google Year in Search video below. It’s an inspiring story of heroes, but it tells us so much more about Google and its users.


Don’t Forget Social Proofs

Do you know that more than 60% of consumers read online reviews before making a purchase?

It’s just the way how modern business works, so you have to seize the opportunity and invest in online reputation building.

It’s a strategy of its own that demands an entire article, so we will only mention the basic types of social proof here:

  • Online reviews
  • Customer testimonials
  • Case studies
  • Influencer marketing


Offer Incentives to Drive Conversions

Sometimes a customer needs the extra push to make the move and complete the purchase.

If this is the case with one of your leads, then you might as well offer incentives to drive conversions. What can you do?

One option is to offer free shipping.

Most people hate paying for product delivery, which makes it a relatively cheap tactic to ensure more sales. There are lots of other solutions to think about, including premium memberships, small gifts, etc.


Utilize Re-targeting

According to the report, the average cart abandonment rate across all industries is close to 70%.

The number of customers who give up in front of the finish line is staggering, but you can use a tactic called retargeting to get them back.

All you need is to send an email reminder.

You should highlight the products left in the shopping basket and perhaps offer small perks for completing the purchase. This trick won’t work every time, but it can’t hurt you to try.


Use Power Words to Drive Conversions

Professional marketers appreciate the value of power words because they serve as a sales trigger among consumers.

Power words are actionable and engaging, which means you can use them to drive action and turn leads into buyers.

The list of power words is very long, but some of the common solutions include:

  • Now
  • Free
  • Because
  • Premium
  • Best
  • Amazing

Seize the Scarcity Model

Another important trick in the sales arsenal is scarcity, a tactic that drives near-immediate engagement among consumers.

Whenever you see a sign such as “Only 12 items left on stock,” rest assured you are facing a scarcity model.

This hack creates a notion of urgency among customers and encourages instant reaction.

As such, the tactic is perfect for businesses eager to generate additional sales very quickly.


Be Direct and Ask for the Sale

The last tip is simple and effective, but it never earns as much attention as it should.

Namely, there are times when you should just be direct and ask for the sale. Always give users the chance to make a move and engage through calls to action such as “Buy Now” or “Sign In.”


The Bottom Line

Lead generation is difficult, but it is much simpler than conversion optimization.

It takes a lot of time and hard work to convince prospects to engage and turn them into full-time customers.

We showed you 11 ways to convert after-hours leads into sales, so do your best to use our hacks and increase conversions in the months to come.


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