6 Ways to Drive Traffic to Your Website with Social Media in 2023
Social media has around 3.4 billion active users and is said to be the primary source of traffic for eCommerce sites (WishPond).
This means that social media marketing is a hugely beneficial business tool that your company should be using!
Drive Traffic to Your Website with Social Media
In this article, we’re going to outline how you can use different social media platforms to drive lots of high-quality traffic to your website.
Let’s get started.
Create and Share Free Tools Your Audience Will Use
If you can create and share free tools that provide value to your audience, you’ll drive a lot more traffic to your website.
Calculators, try-on features, checklists, and the like are all types of tools you can share on social media.
Promoting them can get you more social media shares, driving more traffic to your website.
Let’s take a look at a few examples for inspiration.
TurboTax, a tax preparation company, has a stimulus check calculator that’s great for driving traffic to their website.
This calculator takes a few basic details about the user and then gives them an estimate regarding how much of a stimulus check they are owed.
Sharing this on social media would be a very effective strategy for drawing people to the TurboTax website! With all the confusion surrounding COVID-19 and the various stimulus bills, website visitors would have been looking for some peace of mind.
On your website, think about how you can tie current events to any tools or calculators — it’s a great way to draw people into your website from your social media accounts!
On the other hand, MAC Cosmetics, a beauty company, has a virtual makeup try-on that’s great at drawing traffic to their website.
A user simply uploads an image of themselves and they can see what they would look like wearing various blushes, eyeshadows, and more.
If a user is scrolling through social media and sees this promoted by MAC, they might be interested and be willing to test out their products virtually.
On your website, think about how you can offer a sample of some sort, virtual or otherwise, to promote on social media.
It’s a great way to get eyes on your content and boost your traffic!
Webnus also offers free content that lends itself well to social media promotion.
For instance, they have a series of WordPress themes that can change the look and features of a website.
On social media, Webnus could show snapshots of what the different themes would look like to get more people to their website.
To promote your website, consider highlighting any reusable templates, themes, or tools that you have on your social media accounts in order to draw in more traffic.
Always Ensure Your Bios Contain the Best Links
It’s easy to forget to update the links in your social media bios — especially when you’re managing lots of different accounts.
But this can mean that an outdated or irrelevant link is left in your bio for too long, preventing you from sending high-quality traffic to your website.
Check your social media bios regularly — say, once a month — in order to ensure that all of your links are up to date and relevant.
Generally, you’ll want to keep your homepage link in your bio — however, it also might be helpful to use something like Linktree, which will allow you to include multiple links, specific promotions, product lines, and the like.
That being said, keep in mind that you’ll have to update all of these links regularly.
Publish Helpful Content on Your Blog and Promote It
Companies should be providing value to their website visitors and customers using helpful blog content.
And it’s important that this content is shared on social media in order to reach a wider audience and drive more traffic to your website.
How-to guides, question-based content, buying guides, and expert round-ups all tend to be sharable and helpful — others might view this content and be willing to share it with their own audiences, too.
Let’s take a look at an example of a business that does a great job of sharing high-quality content on their website for inspiration.
Chewy, an online pet supply retailer, has an article discussing taking your dog to your office during the workday.
They cover the benefits of bringing a dog to work, training tips, essential gear, and more.
This article is helpful for Chewy’s customers and allows Chewy to soft-sell a variety of their products that office workers might choose to purchase for their pup.
Because returning to the office is a hot topic right now as the world enters a post-pandemic phase, this is a great piece of high-quality content to share on social media.
Casual scrollers will likely be interested and visit the website.
For your business, don’t be afraid to promote and soft-sell products in your quality content, and regularly share it on social media so it gets the attention it deserves.
Provide People with A Reason to Shout About Your Company
If you give people a reason to shout about your business, this will raise more awareness of your brand, attract more followers, and drive more traffic to your website.
You can do this by hosting social media giveaways and contests, giving out awards with badges that can be shared, or rewarding loyal customers with free gifts, for instance. Or you can even take it up a notch and engage an influencer to push your message. You can find Instagram influencers in your niche and get started after signing the agreement.
Let’s look at an example of a business that has done this well for inspiration.
Cosabella, a women’s lingerie retailer, uses Instagram in order to create giveaways and draw more traffic to their website.
Above, you can see that the process is simple: an Instagram user just has to like the photo, follow @shopcosabella, and leave a comment — from there, Cosabella draws a winner.
Not only does this help with Cosabella’s engagement rate and follower count, but people who come across this giveaway might like the products enough to visit the brand’s website.
This is a good way to generate excitement around your business and get more traffic! On your website and social media accounts, think about what you could give away in order to increase your follower count and get yourself a traffic boost.
Pique People’s Interest with Behind-The-Scenes Content
Followers and customers are likely to be curious about the behind-the-scenes of your company — this means that you have an opportunity to drive more traffic to your website by publishing behind-the-scenes content.
If you post this type of content to social media with a link where people can find more, you should get more website visitors.
Meet the team features, day in the life of your office videos, Q&A live streams, and production process blog posts are all great forms of behind-the-scenes content that your viewers may be interested in.
Let’s take a look at some examples of businesses that use this type of content well.
Memma, an online clothing boutique offering various designer brands, shows behind-the-scenes content on their Instagram page.
For instance, they have shown off a picture of one of their employees’ dogs looking fashionable in her bold pink harness.
This bit of behind-the-scenes content humanizes the business and helps to draw more people to their website — particularly dog lovers!
On your social media accounts, don’t be afraid to show off the personality or hobbies of yourself or employees — it makes you seem more relatable and will attract more people to your business.
Adobe, the software company, also has a blog where they post regular behind-the-scenes content so readers can get an insight into the different members of their team.
This particular article introduces Maria Garana, the Vice President of Adobe EMEA services.
The article covers how Garana got started at Adobe, her background in law and economics, and more.
Promoting this type of content on Adobe’s social media account humanizes the business and sparks interest, making it a great traffic booster!
On your social media page, consider creating regular employee spotlights in order to help your followers learn more about your business and bring in more traffic.
Make Sure You’re Optimizing Your Content for Every Platform
A lot of companies make the mistake of simply copying and pasting their social media updates onto different platforms but, to drive the most traffic to your website, you need to ensure that your posts are tailored to the platforms you’re sharing them on.
Different social media platforms have different best practices.
Instagram, for instance, relies heavily on visual content, like images and short videos.
TikTok and Twitter get a lot of organic traffic through their hashtags and have a shorter character caption count.
Facebook has the largest — and the oldest — user base, so keep this kind of information in mind, as well.
You might find that older people in your audience prefer to watch videos, while younger people prefer to read short-form content, for instance.
Taking all of these factors into account is all part of creating an effective marketing strategy!
Summary
Social media is an incredibly important tool that you can use to drive more traffic to your website.
In this article, we outlined how you can do just that — we discussed creating helpful tools, optimizing your content for different platforms, and more.
Need more help improving your digital marketing strategy? Take a look at the Webnus blog.
They have articles on social media marketing, top forms of content, and so much more.
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