How To Take Your Brand From Bland To Standout With Just a Few Unique Strategies
When it comes to defining your company’s brand, image truly is everything.
Without a strong brand, consumers may struggle to remember your company even after initial exposure to it, or may not be able to distinguish between what makes you unique and the draw of your competitors.
Honing a brand is one of the most important, and difficult, jobs of any company’s marketing department, but if your business is relatively young or you’re new to the marketing world, it can be confusing to know where to start to make the brand truly stand out.
Take Your Brand From Bland To Standout
Fortunately, employing some highly effective and unique strategies can put you on the right path to having a trusted, recognizable and creative company brand.
Make Sure You Have Your Demographics Nailed Down
It’s next to impossible to start building a brand identity if you aren’t sure what your target demographics are.
Before going any further, review the typical audience for your type of products and services and figure out how you can tailor your marketing to them to maximize return business and customer loyalty.
Your customer demographics can end up having an impact in surprising ways on your strategies – for instance, if you want to market to a younger demographic, you may need to build a more active presence on several different social media platforms.
Start Your Own Dedicated Company Blog and Update the Content Frequently
If your company is not already engaging in some sort of content marketing, now is the time to get started.
Cheaper and possibly more effective than more traditional marketing types like outbound marketing, content marketing allows you to hit multiple birds with one stone: A single piece of content could help you improve your search engine optimization and rankings, get the attention of new readers and even help you showcase your expertise and authority in the field.
One great way to get started in content marketing is a company blog, which you can have as a tab on your website, for instance.
You could hire a monthly blog writing service to take the pressure off and help keep it updated, and your company will be able to keep in touch with readers while possibly attracting new customers all at the same time.
Find the Pitch-Perfect Meaningful Message for Your Company and Run With It
A brand identity is more than just a collection of marketing campaigns – it centers around your company’s message and what you stand for.
Do a little soul-searching for your company’s “why” to find that message, and then work on honing it into a pitch-perfect approach.
For instance, you can weave the same message into a company slogan, into the type of artwork you use in campaigns, into company programs and more.
Emphasize Your True Strengths Whenever Possible
Any successful brand knows how to highlight its good side, and your company can benefit from the same approach.
Rather than making lukewarm statements, consider finding ways to emphasize your strengths.
For instance, if you pride yourself on creating a cozy shopping environment, make sure to highlight this in television ads.
Unless you have a clearly defined company brand, your customers may struggle to form strong connections with your business and distinguish your offerings from those of your competitors.
Though brand-building may seem like one of the toughest tasks of any marketing department, there are some highly effective strategies that can help make the job a little easier.
As you start building brand awareness and constructing your company’s unique identity, make sure to try out some of these ideas to help make your brand a special standout from the crowd.
November 7, 2023
November 7, 2023