Online Reputation Management (ORM): The Complete Guide For Business Owners
When you Google search ‘ Online Reputation Management,' most results that come up are about Online Reputation Management for businesses, not Online Reputation Management software.
If you own or manage a dental practice, there's no need to stress out over what your patients are saying about you on Yelp and other review sites—you should be doing everything in your power to encourage them to post positive reviews!
This article will discuss various ways to accomplish this goal.
It should be noted that Online Dental Reputation Management (ORM) isn't just about getting rid of negative reviews.
Online Reputation Management (ORM) is also about making sure your online reputation—your presence on review sites, social media platforms, and other areas of the internet—is accurately reflective of your business identity.
Suppose you don't feel like doing the work yourself. In that case, there are Online Reputation Management (ORM) software systems available to help with everything from monitoring new posts to responding to reviews promptly.
With Online Reputation Management tools, dental practices will get updates when their practice receives new reviews or when there are changes to the listings in search engines.
Online Reputation Management software can also alert you to guest posts written about your practice online, mentions on other websites and pages, new social media postings…the possibilities are endless!
All of this can be done automatically through Online Reputation Management software without having to spend hours each day monitoring all of the different sites where your business is mentioned.
Online reputation management for dentists becomes an ongoing process giving them more control over how others perceive their business while saving time along the way.
Your Online Reputation Starts with Online Reviews. Online reviews are a critical part of Online Reputation Management for dental practices. Online reviews provide social proof that your practice is a success, and they show your professionalism, expertise, and commitment to your industry.
Online reviews also appear on Google, Bing, Facebook, Twitter, and many other search engines.
Online Reputation Management software can help you find online reviews about your business and monitor which ones are new, so you don't miss out on new positive patient feedback as it appears!
For business owners, Online Reputation Management (ORM) starts with understanding two things:
- First and foremost, businesses need to pay attention to what's being said about them online.
- Secondly, business owners need to proactively monitor and respond promptly to quickly address any issues. For this reason, Online Reputation Management software tools that allow you to monitor your web presence are worth their weight in gold. Fortunately for dental professionals or other businesses who want an affordable Online Reputation Management solution, there are several Online Reputation Management software options available on the market today which can meet your needs…and save you tons of time along the way!
It used to be difficult to track all the different sites and social media platforms where your business might be mentioned and follow all of the conversations about you.
Online Reputation Management software offers a solution, collecting data from different sources on the web and presenting it in an easy-to-use interface.
As dental professionals, Online Reputation Management is critical for your professional success. If potential patients visit your website only to find outdated information or incomplete contact details, they may quickly move on — and you just lost a new patient opportunity!
As we'll see below, Online Reputation Management is important to help encourage existing patients to spread positive reviews about your practice and minimize negative ones that can turn off would-be clients.
One study found that 38% of consumers say online reviews influence how or where they buy products and services—up from 28% two years ago. And another survey found that nearly 50% of Americans now check online reviews before visiting a business, with 40% saying positive reviews make them trust the business more.
Online Reputation Management (ORM) is about using Online Reputation Management strategies to ensure your customers' Online Reputation Management experiences are as positive as possible so Online Reputation Management (ORM) can boost their Online Reputation Management trustworthiness among potential customers.
Online Reputation Management (ORM) for dental practices has become more important than ever before. Online reviews are the best way to increase your client base and get new patients in through the door daily.
However, these same online reviews can be bad for businesses if not managed correctly.
Negative online reviews can take a toll on revenue and profit margins within any industry, especially in the dental industry, because your clients often leave honest feedback about their personal experiences with you or your practice that they may expect other people to find out about later reading said reviews.
This article will cover how Online Reputation Management (ORM) is done by examining three of the most important components of Online Reputation Management:
Online Review Analysis
The first step to Online Reputation Management is understanding what reviews are being said about your business online.
To begin Online Reputation Management, you need to have a strategy for how you will analyze the reviews being talked about in your dental practice across all of the different review sites that you are or may potentially do business on.
The most important part of Online Review Analysis is identifying the reviews that could be damaging to your Online Reputation and then taking action right away.
Online Review Remediation
Online Review Analysis will give you a good insight into which reviews need remediation. Still, it's likely not enough data for you as a business owner to make those decisions on whether or not to take Online Review Removal measures or Online Review Remediation measures.
Online Review Removal
It might be necessary for some reviews, but Online Reputation Management begins with Online Review Removal only as a last resort.
Online reviews drive new patients through the doors of dental practices every day- both good and bad – so being proactive about managing your Online Reputation is critical to success in this highly competitive industry.
November 7, 2023
November 7, 2023