As the Internet continues to grow, the importance of having a good domain name also increases. A domain name is your online identity and can be used for business, personal, or organizational purposes.
Just as people use different names in different situations (e.g., some people use their middle name at work and their first name with friends), a domain name allows you to have a unique name that represents you or your business online.
10 Reasons Why It’s Important to Buy Premium Domains
Premium Domains Are Easier to Remember than Generic Domains
A premium domain is often shorter and/or includes keywords that are relevant to your business, making it easier for customers to remember. For example, if you’re in the business of selling widgets, a domain like Widgets.com would be much easier for your customers to remember than something like XYZWidgets.net.
Premium Domains Can Give Your Business a Boost
A generic domain name may not be as memorable or recognizable as a premium domain name, which can give your business an edge over competitors who are using generic domains.
Premium Domains Can Help You Rank Higher in Search Results
Search engines like Google often give preference to websites with branded or keyword-rich domain names when determining search results. So if you want your website to rank higher in search engine results pages (SERP), a premium domain name can give you a boost.
Premium Domains Can Help You Build Credibility
A well-chosen premium domain name can make your business appear more credible and professional, which can help you attract more customers.
Premium Domains Can Be a Valuable Investment
If you choose wisely, a premium domain name can be a valuable asset that appreciates in value over time. A recent study by GoDaddy showed that the average price of a .com domain increased by 7% from 2017 to 2018.
Premium Domains Can Be Used to Create Multiple Websites
If you own a premium domain, you can use it to create multiple websites or redirect it to other websites. For example, you could use the same domain name for your main website and your blog, or you could redirect it to your social media profiles.
Premium Domains Can Be Used for Email Addresses
A branded email address using a premium domain name can make your business look more professional. For example, if your business is Widgets.com, you could have an email address like info@widgets.com or sales@widgets.com.
Premium Domains Can Be Sold for A Profit
If you no longer need a particular domain name, you can sell it for a profit. Domain names that are in high demand can be sold for hundreds or even thousands of dollars.
Premium Domains Can Be Used to Protect Your Brand
If you own a trademarked business name or brand, you may want to buy the matching .com domain name to prevent others from using it. For example, if you have a trademark on the word “widget”, you may want to buy the domain name Widgets.com so that no one else can use it.
You May Need a Premium Domain to Get the Web Address You Want
With over 1 billion websites currently online, it’s getting harder to find available .com domain names that are not already taken. So, if you want a particular domain name, you may need to buy it as a premium domain.
Picking the right domain name is essential to the success of your online business. A good domain name can be the difference between attracting new customers and being lost in the sea of generic web addresses.
There are many places to buy premium domains, but not all of them are created equal. When choosing domain providers, it’s important to choose one that is reputable and offers a wide selection of high-quality domains.
Conclusion
There are many benefits to using a premium domain name for your website or business. A premium domain can make your business more memorable, help you rank higher in search results, build credibility, and be a valuable investment. If you’re looking for a particular domain name, you may need to buy it as a premium domain. When choosing a provider, it’s important to choose one that is reputable and offers a wide selection of high-quality domains.