In this article we present you with the six most important tips on how to boost user engagement with your landing pages.
How do you build a high-converting landing page?
It’s a question that boggles the mind of every marketer out there, but only the elite players actually manage to figure out the answer.
User engagement has always been a pain point in digital marketing, particularly if you know that the average landing page conversion rate is 2.35%.
There are two key problems we need to highlight here.
First of all, too many marketers don’t pay attention to landing pages. According to the report, over 50% of marketers fail to build a new landing page for each new campaign.
Secondly, designing a perfect landing page depends on multiple factors and it’s not easy to find the right configuration every time.
Tips to Gain User Engagement with A Landing Page
There are a few universal rules that every marketer should follow when building a landing page.
We present you with the six most important tips on how to boost user engagement with your landing page!
Create an Outstanding Headline
Every landing page should be clear and appealing, and so should the headline.
It is almost always the largest element of a landing page and it also takes the central position, which means you need to make it attractive and outstanding.
The idea is even more obvious if you know that eight out of ten people only read the headline.
The only question is how to create a great landing page title?
This is where you need to be creative enough to come up with a headline that is informative, catchy, and inspiring at the same time.
Most marketers do it with one or more of these tricks:
- Keep it short and up to the point
- Add power words such as “free” or “exclusive”
- Include keywords to make the landing page easily discoverable
- Use digital tools like CoSchedule Headline Analyzer to test different options and find the most suitable title
- Enlarge the headline using a bigger font
- Take advantage of numbers, humor, or curiosity
Organize the Content Properly
A typical landing page contains multiple components, but not every element can play the lead role.
In such circumstances, it is necessary to organize the content in a meaningful way.
First of all, you will probably emphasize the headline and put it in the middle of the page.
The copy should be placed directly under or next to the headline in a separate box.
Of course, don’t forget to include a call to action (CTA).
Take a look at the custom papers landing page and you’ll see how they organized the content simply and naturally.
A brief headline invites visitors to place an order, whereas a couple of text boxes give additional information.
There is also a clear CTA button, while the security badge “Comodo SSL Certificate” proves that the website is safe and trustworthy.
Use Eye-Pleasing Visuals
We haven’t mentioned images yet because this element deserves a special chapter in the landing page story.
Text-only landing pages cannot make the desired impact on customers because they lack emotion and human touch.
This is exactly why you will often see a real human face on landing pages – it just makes the whole composition more credible and appealing.
For example, check out how an assignment writer use an image of a young lady to address landing page visitors and maximize the effectiveness of their copywriting.
The only thing you need to remember is to use homemade visuals instead of generic stock images.
That way, your landing page will look more credible and you won’t be in danger of sharing the same photo with other websites and landing pages.
Incorporate Interactive Elements
Images are mandatory if you want to make a good landing page, but don’t forget that the 2020 Internet is dominated by interactive visuals.
If you want to design a landing page that really differentiates you from other companies in the same business, you better make sure to incorporate one of the following features:
- Videos: It’s a surefire strategy because modern consumers simply adore video content.
- Animations: This type of interactive content is easier to create than a video, but it makes pretty much the same effect.
- Sharing buttons: When visitors land on your webpage, you might as well give them a chance to spread the word about your offer on their social media accounts.
- Surveys: You can give users the opportunity to engage by answering questions in a short opinion poll.
- Infographics: Interactive infographics are amazing if you want to present a lot of data without making it too pushy.
- This way, users can choose what to click and explore on their own.
Make a Convincing CTA
A convincing CTA button is what separates high-converting landing pages from their less efficient counterparts.
Therefore, your CTA deserves a lot of attention and strategic planning if you want to make it work properly.
But how do you make it so good?
Firstly, you should come up with an inspiring piece of copy that doesn’t sound as generic as “Sign In” or other similar solutions.
A much better option is to use a phrase such as “Count me in!” or “Book me a seat” because it sounds more casual and conversational.
Of course, a CTA button must stand out from the rest of the landing page content.
Use a contrasting color for differentiation and give your CTA the position it truly deserves.
Keep in mind that the purpose of your landing page is to drive action, which means that every visitor should notice the CTA button instantly.
Create a Simple Opt-In Form
Finally, you should make it easy for potential customers to sign up using your form field.
The secret here is to create a simple opt-in form and make it as minimalistic as possible.
This is important because removing a single form field can boost form conversions by as much as 26%.
There are two practical reasons why simpler form fields perform so well.
The first reason is that landing page visitors don’t want to bother with too many details, so it’s always better to keep their efforts to the bare minimum.
Secondly, most users are worried about data protection and they don’t want you to ask for more than needed.
The Bottom Line
If you want to inspire visitors to engage with the content, you need to design standout landing pages for every marketing campaign.
In this post, we analyzed six ways to gain user engagement with a landing page.
Do you think you can incorporate these tricks into your marketing strategy and boost conversion rates?