More than 90% of web pages don't receive organic search traffic from Google. The primary reason is that these resources don't have enough backlinks.
Yes, we must admit and accept that a strong backlink profile is part and parcel of an efficient SEO strategy that aims to make your website visible, promoted, and successful.
Today, we are going to talk about how you can earn authority backlinks for your website. We will cover in detail 5 of the most productive methods that can bring organic traffic, increase the site's ranking in search engine results, and attract new customers.
Become a Source for Others
What does this mean? Fill your site with valuable content. Use material that can bring benefits to your readers. As a result, other resources will cite you and link to your site. But what types of content work best?
- Comprehensive guides that provide detailed information on a specific topic.
- Unique research, surveys, or analysis.
- Quizzes, tools, or calculators.
- Insightful pieces on industry trends or future predictions.
- Engaging and informative videos.
- Listicles and best-of lists.
- E-books and whitepapers.
For example, publishing an original, data-driven report on the latest social media trends can be very effective if your website focuses on digital marketing. Such a report could include unique statistics, infographics, and in-depth analysis.
Other websites, including industry blogs, news sites, and even competitors, might reference and link to your report, citing it as a source of current industry data, thereby earning your site authority backlinks.
Don't hope that any material will help bring backlinks to your site. When creating content, follow a few rules.
- Your content must address your target audience's needs, questions, or interests.
- Ensure thorough research, data, and facts back your content.
- The material should be engaging and easy to read.
- Good storytelling or compelling presentation can make even complex topics more accessible.
- Include relevant images, infographics, or videos to break up text and make the content more appealing.
- Regularly update your content to make it more link-worthy.
While the primary focus is quality, incorporating SEO best practices (like using relevant keywords, optimizing for search intent, and ensuring good readability) helps make the content more discoverable.
Guest Posting is Your Go-To
Guest posting can be an effective strategy to earn authority backlinks for your website. The process involves writing and publishing articles on other reputable websites in your industry.
This method serves dual purposes: it showcases your expertise to a broader audience and allows you to get backlinks to your website.
Suppose you run a website focused on sustainable living.
You could reach out to popular environmental blogs or websites with a proposal to write a guest post.
Let's say you write an article about innovative ways to reduce carbon footprint for a well-known green lifestyle blog. Strategically include a link to a relevant article or resource on your own website.
This approach accomplishes several things.
- It exposes your brand and expertise to the established audience of the host website.
- It leverages the host website's authority, which can drive organic traffic to your site.
- The backlink from the host website, especially if it's a reputable site in your niche, signals to search engines that your site is also authoritative and trustworthy.
And the most important question is where to publish the posts. How to find relevant sites? You can do this with a simple Google search and find many free guest posting sites that accept and publish articles.
What factors should be considered when choosing websites to guest post on?
- Relevance.
- Audience engagement.
- Domain authority (DA).
- Traffic.
- Editorial standards.
- Your competitor's activity.
- Response and publishing time.
If you want to publish content quickly and not wait in a long queue, use the Collaborator service to find relevant resources. The catalog includes more than 26,000 sites from different countries.
With a convenient filter, you can sort the resources and choose those that match your topic. All websites undergo strict moderation so that you can be sure of their authority.
Create Infographics
Infographics can effectively gain authority backlinks for your website, and statistics underscore their impact.
According to a study by HubSpot, content with relevant images like infographics gets 94% more views than content without. This increased visibility plays a crucial role in attracting backlinks.
The effectiveness of infographics lies in several key factors.
- Visual appeal.
- Ability to simplify complex information.
- Increased engagement.
- Shareability.
- Easy to remember.
- Broad audience appeal.
When shared widely, infographics can contribute to a website's SEO. They often accumulate backlinks as they are shared, boosting the original website's search engine rankings.
Imagine you own a website specializing in financial education.
You might create an infographic that visualizes the trends in personal savings rates over the last decade. This infographic could include compelling visuals, easy-to-understand charts, and brief but impactful explanations.
Share this on social media or in industry forums. It's likely to catch the attention of financial bloggers, news sites, or educators, who then share your infographic on their platforms.
Each time they do, they'll likely credit your site as the source, providing a valuable backlink that boosts your site's authority.
Use Skyscraper Technique
The skyscraper technique is a strategic method for earning authority backlinks by creating content that surpasses existing content on a specific topic in terms of depth, quality, and value.
This technique involves three primary steps. Identify popular content in your niche. Create something better. Then, reach out to the right people to share your content.
Regarding statistics demonstrating its effectiveness, while specific numbers can vary depending on the industry and execution, the foundational principle of the skyscraper technique is backed by the understanding that 75% of online users never scroll past the first page of search results.
It underscores the importance of creating standout content that can rank highly.
The skyscraper technique capitalizes on this behavior by ensuring that your content is not just visible but is the most appealing option available.
For example, if a popular article in your field has “10 Essential Tips for Healthy Eating,” using the skyscraper technique, you might produce an article titled “25 Comprehensive Strategies for a Healthier Diet,” which is more in-depth and includes the latest research, expert opinions, and visually appealing graphics.
Don't Forget about Social Media
Social media is an invaluable platform for amplifying your website's content and attracting authority backlinks, mainly due to its vast reach and interactive nature.
By strategically leveraging social media marketing, you can enhance the visibility of your website's content, thereby increasing the likelihood of gaining authoritative backlinks. How can you use social media to earn backlinks?
- Connect with influencers in your niche.
- Join and actively participate in social media groups.
- Utilize relevant hashtags to increase the visibility of your posts.
- Collaborate with other businesses.
- Encourage your followers to create content related to your brand or products and share it on their profiles.
- Keep your social media profiles active with regular updates and engagements.
- Create and share compelling visual content like infographics or informative videos.
- Use tools to monitor mentions of your brand or website.
Social media also offers the unique advantage of instant feedback and analytics. You can monitor which types of content resonate most with your audience.
It permits you to refine your content strategy to produce more link-worthy material. Using social media listening tools, you can track mentions of your brand or website, allowing you to reach out and convert those mentions into backlinks.
Final Thoughts
Let's sum everything up. There are many other link building strategies, for example, competitor analysis, replacing broken links, outreach, etc. But we've covered the most effective and easy-to-implement ones.
We are sure that earning authority backlinks for your website hinges on creating outstanding, original content that provides genuine value. You can craft articles, blog posts, or infographics.
Such content attracts readers and encourages other websites to reference and link back to it as a reliable source.
Creating linkable assets, such as comprehensive guides, infographics, or research reports, can significantly boost your chances of earning quality backlinks, as these resources provide value and are highly shareable across platforms.
Additionally, we recommend you strengthen relationships within your industry through networking, participating in forums, and guest blogging on reputable sites.
It leads to higher visibility and new backlink opportunities. Leverage social media to promote your content, and consider creating comprehensive resources like eBooks or guides that serve as reference material.
And remember that consistency and quality are crucial to building a network of authoritative backlinks.