Besides sharing new product releases, updates, event information, benefits, and changes to programs, an email newsletter is also an effective and efficient way to build a brand reputation, drastically boosting your company's sales.
You can choose free newsletter software or a newsletter service to get started.
Email marketing is a bit different from email newsletters.
In other words, the newsletter is a procedure that can comprise email marketing tools, email marketing techniques, and even WordPress email marketing plugins so you can run a successful email marketing campaign.
Read on as we take down the best newsletter tips to help your marketing campaigns achieve desired results.
Check out our comprehensive article on the best email marketing platforms: 20+ Best Email Marketing Services .
5 Killer Tips For Writing Engaging And Relevant Newsletters
Believe it or not, email newsletters are one of the most crucial parts of marketing strategies. More than 80% of business-to-business (B2B) companies regularly send newsletters to existing and potential customers.
If you're struggling with email and newsletter engagement and want to increase it, here are some valuable tips for writing engaging and winning newsletters.
An Effective Subject Line
Subject lines are what readers see first and foremost in your newsletters. About 47% of readers open email newsletters based on subject lines.
Moreover, more than 60% of recipients report email newsletters as spam, depending on the subject lines. This alone will tell you how crucial subject lines are for email newsletters.
Make sure your subject lines are concise and relevant to readers' interests and have adequate active words. It will create a strong hook your business needs to gain subscribers' attention.
Additionally, if you provide a customized touch to subject lines, the opening rate may increase dramatically to 18.30%.
Ensure That It Isn't Too Salesy
Although the goal of email newsletters is to secure more sales or retain customers, it shouldn't be noticeable.
If they see that it's just another way to cut a deal, prospective customers won't even open it, let alone read it. Some may unsubscribe to email newsletters as well.
To ensure your readers open email newsletters, you'll have to add intriguing and engaging information. For instance, you can offer news updates, special offers and discounts, research, ebooks, tips, and more.
Design Matters A Lot
Let's assume you've crafted a winning content for an email newsletter, but your design has bundled up everything, making it appear uninteresting and overcrowded. They're blocks of clumsy animations, texts, and images failing to load.
How will subscribers take it? Will they open and read it? There's a good chance they will abandon reading as soon as they lay their eyes on it. Thus, you've to pay attention to your email newsletter's design, no matter the service or product you sell.
First, avoid clutter: the simpler the message is, the longer subscribers will stay and read your content.
Always design your email newsletters keeping prospective customers in mind. Apart from making it consistent and well-designed, it would help if you optimized it for smartphones, tablets, and other mobile devices.
Here's why:
- More than 83% of users utilize their mobile devices to access emails and newsletters
- In 2018, mobile or smartphones accounted for over 40% of email newsletters opened
So, optimize your email newsletters for tablets and smartphones to avoid the risk of deletion or abandonment.
Providing Prospective Customers With Incentives To Increase Engagement
Here's the thing: to engage subscribers, you'll have to provide them with some incentives such as special offers, discounts, referral programs, free downloading of eBooks, reports, white papers, etc.
However, ensure these offerings provide readers with the actual value and push them to use it. This way, your subscribers will take an interest in the service or product and increase engagement rates.
Offer Valuable Content
According to one report, 72% of businesses and content marketers claim that quality content increases engagement, and more than 70% say it increases leads and conversions.
An email newsletter should contain valuable content that provides readers with all the info they require on your services or products.
Here's how to ensure to provide helpful content to your subscribers:
- Think of why readers have subscribed to you in the first place
- Think of what they expect from you
- How they can achieve what they're expecting
- How can you make it easy and smooth
You can write engaging and interesting newsletters that will eventually compel readers to read and convert if you've got' answers' to all these queries.
How Often Should You Send Newsletters?
If you send newsletters too sparingly and your clients may forget about your products or services when they need to make a purchase. Sending too many, however, can result in a customer unsubscribing or just deleting your newsletter the instant it hits their inbox. They know who you are and what you are trying to push.
You need to find a balance with the correct frequency of sending newsletters. Some statistics on the matter suggest that:
- 60% of people prefer to receive at least one email from companies monthly
- 15% of people enjoy getting emails from companies every day
So, what’s the right balance? Once a week is ideal for sending newsletters. There is always industry news that can be shared regularly. Chose the most relevant topics and create a weekly newsletter that sums up the latest and greatest information.
With consistent sending, your customers will be more likely to look forward to your emails and not send them to the trash. Don’t forget to add “call to action” materials with limited time offers or coupons that will expire in the next one to seven days. If your customers know that there is always a valid coupon or discount code in their inbox from you, they are more likely to make a purchase.
Takeaway
With the right subject line, to catch your audience's attention, and the right message, you can increase your click-through rates and sales with emailed newsletters. You need to make sure that your format is easy to read and mobile device friendly.
Then you need to have a clear and concise message. Finally, ensure that you have a call to action in your newsletter. This combination will help you to be more successful in business and stay at the forefront of your customer's minds when they need your product or service.