23 Best Email Marketing Services

In this article, we are going to introduce the best email marketing services & software for managing one of your most important direct mail marketing solutions and getting the best ROI out of it.

It's worth saying that email marketing is still playing a huge part in the direct marketing area even though social media has gotten quite powerful.

There are lots of email marketing software & tools out there which are mostly full-featured and comparable to each other in a lot of matters.

Usually, email marketing services offer features like contacts management & group segmentation, visual drag & drop email designer, email queue automation, not-spam guarantee, track email campaigns & analytics, sending bulk emails, integrated subscribe forms, etc.

Best Email Marketing Services List

We are going to help you to choose between the best email marketing companies for your business purposes:

Mailchimp

Mailchimp | Best Email Marketing Services

Mailchimp is one of the most powerful email marketing services for bloggers and small businesses that also comes with a free plan with basic limitations.

Mailchimp comes with some useful features like autoresponders, email tracking analytics, contacts group segmentation and integration with WordPress, Shopify, and other platforms.

According to MailChimp new efforts on providing advanced features to the industry, they were not very successful.

One of the strong different points of Mailchimp is its support system which is provided by live chat and ticketing system.

MailChimp free plan allows you to send for up to 1,000 emails to 500 contacts (subscribers) monthly.

HubSpot Marketing Hub

HubSpot Email Marketing Software | Best Email Marketing Services

HubSpot combines marketing automation, email, and a suite of other flexible marketing tools with the power of a CRM to give you insight into how your marketing efforts are affecting your customer's experience across their entire buyer’s journey.

Hubspot offers a visual drag & drop email builder, A/B testing, sending user-timezone-based emails, analytics, Call-To-Actions, etc.

Their marketing zone has already served more than 78,000 customers and HubSpot free plan comes with a lot of features that you can use to achieve your business goals.

Slezy

Sleezy

Selzy is a beginner-friendly and affordable email marketing tool for small and midsize businesses. It has everything you need to embark on an email journey, from an intuitive email builder with constantly updated responsive templates and blocks to simple and digestible analytics.

The platform also ensures the best deliverability rates thanks to the anti-spam checking and contact verification tools.

Selzy’s free plan offers 1,500 monthly emails, 100 contacts, and all the basic features including email automation — it’s perfect for testing the waters or covering the email needs of a small solopreneur.

Retainful

Retainful

Retainful is an all-in-one email marketing software tailor-made for ecommerce. It covers the entire lifecycle – from growing your email list, nurturing potential customers, retaining them, and winning back lost ones.

It is known for its robust abandoned cart recovery feature. It features easy-to-setup email automation – your email campaign will be up and running in minutes.

You can send behavior-triggered and personalized emails at every step of the customer journey.

It is used by 16,000+ e-commerce brands worldwide to do cost-effective email marketing.

Other features include ready-made templates, a drag-and-drop email editor, high email deliverability, double opt-in, and more.

Mailpost.io

Mailpost.io | Best Email Marketing Services

Mailpost.io is the most affordable email marketing platform on the market. Developers, designers and marketers use the platform for their projects.

Mailpost.io has a very clear and clean user interface and is simple to use.

With Mailpost.io you have the freedom to design campaigns online and collect the data of your subscribers using the embedded forms.

MailerLite

MailerLite | Best Email Marketing Services

MailerLite is relatively new when it comes to the world of email marketing, and that youthfulness permeates throughout its design and features. Not in a ‘young, crazy, fun!’ kind of way, but more in a ‘modern, clean and simple’ kind of way. Perhaps it has something to do with the fact that their average office age is 25? Well, whatever it is, it’s working for them.

MailerLite would be good for you if you are either a small business, blogger, or a beginner to the email marketing era.

It offers features like A/B testing, auto-responders, subscriber management, simple analytics, image library, landing page, contact segmentation, etc.

Mailjet

Mailjet | Best Email Marketing Services

Mailjet has a pretty solid offering, especially when you consider that it’s one of the cheaper newsletter software providers on the market – it even comes with a cool collaboration feature we haven’t seen from other email providers.

It is a powerful email service provider used by +150,000 companies all over the world to create, send, and track their marketing and transactional emails.

Although Mailjet doesn't support auto-responders, landing pages, and image libraries, it offers features like A/B testing, subscriber & template management, WYSIWYG editor, etc.

GetResponse

GetResponse | Best Email Marketing Services

GetResponse claims to be the easiest newsletter tool available, with a ton of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 182 countries, and claim to engage over 1 billion subscribers every month! That’s a lot of emails.

GetResponse has features like list automation, spam testing, conversion funnel, landing page, auto-responders, image library, template management, mobile-optimized emails, etc.

Sendinblue

Sendinblue | Best Email Marketing Services

Sendinblue’s email marketing platform was developed in response to one of the biggest challenges faced by small-to-medium businesses: automating email marketing on a budget.

Sendinblue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads, and retargeting ads.

If offers lots of features like A/B testing, landing pages, auto responders, mailing list management, analytics, template management, subscriber management, etc.

Constant Contact

Constant Contact | Best Email Marketing Services

Constant Contact has been in the email marketing game since 1995. During that time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 customers.

Constant Contact email marketing software offers features like A/B testing, auto-responders, drip campaigns, event-triggered email, mailing list management, image library, etc.

Maileroo

Maileroo offers an exceptional email delivery service with robust real-time analytics, ensuring marketers can confidently send transactional emails that reach their customers. Its platform supports comprehensive reporting features and facilitates seamless management of large volumes of email. The service is particularly well-suited for businesses seeking reliable email solutions tailored to specific transactional communication needs. With pricing plans designed to suit varying business scales, Maileroo presents a unique proposition for anyone managing critical email workflows.

Pabbly

Pabbly | Best Email Marketing Services

Pabbly Email Marketing is an email marketing application that enables you to send bulk emails either by connecting through any external SMTP service or through the inbuilt SMTP.

Pabbly Email Marketing manages all your subscriber’s list, comes with a drag-drop email builder, and allows you to set up lots of automation rules for sending emails. It is a perfect solution to manage your entire email marketing. Just create an account, connect with SMTP and you’re all set to send emails.

ConvertKit

ConvertKit | Best Email Marketing Services

ConvertKit is an email marketing software for online creators with easy-to-embed, customizable opt-in forms to turn readers into subscribers and a visual automation builder to help you send well-timed, targeted content to those subscribers so you can stay focused on what matters most: growing your online business.

ConvertKit is a relatively new player in the email marketing software market. Their product targets professional bloggers as their goal is “to make email easier and more robust for professional bloggers like you”. Next to bloggers they also target podcasters, course creators, and YouTubers.

ActiveCampaign

ActiveCampaign | Best Email Marketing Services

ActiveCampaign is an integrated marketing and customer relationship management (CRM) suite with a foundation in email marketing.

Targeted towards small-to-midsize businesses, the software is designed to help organizations build their contact lists, create professional emails, manage campaigns, track customer behavior and measure their marketing campaign performance.

ActiveCampaign's category-defining Customer Experience Automation Platform helps 100,000+ businesses in 170 countries meaningfully engage with their customers.

The platform gives businesses access to hundreds of pre-built automation that combine email marketing, marketing automation, CRM, and machine learning for powerful orchestration, segmentation and personalization across social, email, messaging, chat, and text. 300+ integrations.

Omnisend

Omnisend | Best Email Marketing Services

Omnisend provides advanced marketing automation tools for sales-driven eCommerce marketers that have outgrown the generic email marketing platforms.

Omnisend is an omnichannel marketing automation platform for growth-focused eCommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push notifications, Facebook, WhatsApp, and more.

Gist

Gist | Best Email Marketing Services

Gist is a suite of tools businesses use to market, sell, and communicate with their customers.

Today, over 20,000 businesses are using Gist and Customers use their product to talk to their leads and customers and be that central source of truth.

The vendor’s value proposition is that their solution is an affordable product on the market that ties live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more into one easy-to-use tool.

Freshmarketer

Freshmarketer | Best Email Marketing Services

Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their life cycles from pre to post-acquisition.

As a standalone, Freshmarketer helps fast-paced teams engage users across their entire life cycle, from acquisition to engagement and retention.

Journey, its flagship product, gives you control and freedom to design, customize, and position your engagement workflows based on your specific preferences. Some of its most common use cases are autoresponders, lead nurturing workflow, bulk campaign, and web form tracking.

AWeber

AWeber | Best Email Marketing Services

AWeber gives you the flexibility to manage contacts and customize your own email templates, but doesn’t offer a lot of third-party integrations. If you want email marketing without a lot of fuss, AWeber deserves a look.

In AWeber customers have access to all their features from day one, and the price is only based on subscribers number.

Apart from automation, AWeber offers split testing and their Email Web Analytics, allowing you to use your own domain in links you want to track clicks for, and tracking product sales easily.

Benchmark Email

Benchmark Email | Best Email Marketing Services

Benchmark Email aims to provide practical marketers with strategies & devoted support to create ongoing customer engagement with email marketing & automation tools.

Benchmark Email serves small to medium sized businesses all the way to enterprise and for a variety of different industries.

It allows you to grow, engage and increase sales with your audience thanks to an integrated, automated and complete feature set built to help businesses.

SendPulse

SendPulse | Best Email Marketing Services

SendPulse is an email marketing platform that maximizes the open rate of newsletters automatically, which is the primary metric of email marketing. Additionally, it offers other communication channels such as SMS, web push notifications, pop-ups, and chatbots for Facebook, Telegram, WhatsApp, and Instagram.

The platform provides an easy-to-use drag-and-drop editor to create mobile-friendly emails, and you can send marketing campaigns, trigger-based emails, or set up automated responders. SendPulse is an all-in-one messaging platform that combines advanced personalization features to improve customer interactions.

It supports multiple communication channels such as email, SMS, web push notifications, SMTP, etc., and enables users to communicate with their audience easily on all devices. SendPulse has helped its customers to achieve a significant increase in engagement, including click-through rates, page views, time spent on the site, and conversions.

MoonMail

MoonMail | Best Email Marketing Services

MoonMail is an OmniChannel Service Provider and Marketing Platform where your support, sales, and marketing team can see the entire customer journey through a real-time dashboard.

MoonMail is a cloud-based email marketing tool suitable for small to midsize companies in all industries, particularly marketing agencies, designers and developers. Key features include configurable email templates, email automation and reporting.

Ontraport

Ontraport | Best Email Marketing Services

Ontraport is an all-in-one integrated platform that delivers essential business features, including a powerful CRM system, marketing automation, membership sites, one-click WordPress hosting, outstanding email delivery, payment processing, direct-mail printing, affiliate management, and our innovative business automation suite.

It is advanced enough for big business, and also made for small business. Ontraport is your connection to customers with do-it-yourself simplicity, one-on-one customer support, and built-for-you marketing & sales.

Drip

Drip | Best Email Marketing Services

Drip is the world’s first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale.

Ecommerce marketers around the world are starting to see their customers in full color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation.

They’re graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

Go a step further and add a link to your online courses in your email signature to easily share it in every email you send out.

What Is The Best Email Marketing Service?

When it comes to the email marketing services, you need to know that there is not only one best email marketing software that can fulfill your desire and it mostly depends on you budget and business or industry needs as most of them offer similar options and features.

Alternatively, partnering with a full-service email marketing agency can ensure you maximize the potential of your email campaigns by tailoring strategies to your specific requirements.

Our suggestion is Freshmarketer for mid-sized to large businesses and Mailchimp for small-sized ones.

We hope this list helps you to make an easier and efficient decision. Let us know in the comments about the email marketing service that you use and your experience with it.

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    40 Comments
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    Kroçilli Boru September 21, 2023
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    This article helped me find the right email marketing service for my company. Thank you for that.

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    kurumsal reklam ajansları September 21, 2023
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    Thanks for this very informatie article.

    Avatar for Nick Blaine

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    Avatar for Nick Blaine

    When you begin your business online, your first step for success should be, training yourself on the top internet marketing techniques, in order to get your business noticed. Knowing how to market your business online is very important to your bottom line. To jumpstart your business, you can find some top tips that are sure to help move the revenue needle.

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    Adi Joshua September 30, 2021
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    This article really gave an in depth explanation about the email marketing services and how they work. I think i will give the mailchimp a try, it offers a great deal of features and services which i will make use of .

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    Arafatkingsley September 23, 2021
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    I love the market email the blog help us us to know  email marketing service solutions this market email help us understand more about market email it gave me me more knowledge about market email and it is smile to understand 

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    Evieshoyan Sunday Maka September 23, 2021
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    This is really fascinating.. I’m amazed how you give out the best email marketing!! This is really a great blog for email marketing big time! The amazing aspect of it is that this blog explains email marketing perfectly well. Really great! need more like this in the future.

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    Great Dave stan September 23, 2021
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    So educative I got to know that the are more of and hundred of emails marketing, which make me to understand that you got to have full understanding on the particular email marketing I love the cool features of the email marketing too features like  group segmentation, visual drag & drop email so nice 

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    Rifat September 23, 2021
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    It’s amazing article. This blog help us to know email marketing service solutions. Just really getting into and learning of using the content marketing in emails campaigns.Thanks sir for your valuable information.

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    Joy princess September 23, 2021
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    I love this blog on email marketing which gives me more knowledge on email marketing and how to understand more about some lovely features like Free Plan for Small Businesses  the article is wonderful and informative 👍

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    bashar90 September 23, 2021
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    The way of describing the whole process of Email marketing in this article is really amazing. I just loved it. There are so many options which make me more easier to choose the correct service. It helps me a lot to know about the Emal marketing services and its enlightened my mind also. I specially wanted to thank the writter of this article for his explanation process. He explain such complicated things as much easier as possible. Brother, you really deserve appreciate. Thank you so much for this article. 

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    Stanley Arafat September 23, 2021
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    The blog is amazing it help me to understand more about email marketing and the features like contacts management & group segmentation, this amazing I love this thanks 

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    MAARU September 23, 2021
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    This blog has pragmatically and literally make my dream come true, i actually specialize on Email marketing services and software and even though i thought I’ve known it all but this blog have really opened my eyes to new things. I really appreciate this.
    Thanks.

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    Sammylewis September 23, 2021
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    Super amazing guys listen and learn this now come and witness how this blog actually provide 20 best email marketing services & software for managing one of your most important direct marketing solutions. Guys isn’t that wonderful I feel it’s an opportunity for us all 

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    Jewel Das September 23, 2021
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    Wow, This article is really amazing. Email marketing is the all time best. This is an Interesting Blog About Email Marketing. The Content of the blog is well written and very smooth. I like Mailchimp email marketing than all others. This information is very helpful for us. Special thanks sir for your valuable information. Thank you so much all, Have a great day.💖💖

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    hollandT September 23, 2021
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    I love this blog…its really helpful and also its made me understand email marketing system and also email marketing services offer features

    Avatar for Nick Blaine
    Grasa September 23, 2021
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    This is simple the best Email marking service blog i have seen in recent years,  full of enough content to educate. I love this. ✌️✌️

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    Pritam Raj September 23, 2021
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    Wow, I really like this process, It is Such an amazing explanation about email marketing services. I really like to use this Sendinblue, ConvertKit These are the best ones right now for email marketing, It’s So Good.

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    Dammy September 23, 2021
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    MobiusKing September 23, 2021
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    This article actually broaden my knowledge on emails marketing and its wonderful that email marketing is still playing a huge part in the direct marketing area even though social media has gotten too much powerful…..thank you for this article…its really helpful and understanding

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    Diese September 23, 2021
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    I’m more than glad i came across this blog,  extremely helpful,  really illuminate my dark ignorance on Email marketing most especially the software aspects.

    Avatar for Nick Blaine
    Obaidul Kader September 23, 2021
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    Really an Interesting Blog About Email Marketing.  The Content of the blog is well written and very smooth.  I like Mailchimp email marketing than all others.

    Avatar for Nick Blaine
    Aqeel September 23, 2021
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    I have never seen such a descriptive blog on email marketing. I learnt alot from this thumbs up to author for writing such blog, expecting more like this from you sir! 

    Avatar for Nick Blaine
    GodwinMoore September 23, 2021
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    Amazing…how this article actually provide 20 best email marketing services & software for managing one of your most important direct marketing solutions and getting the best ROI out of it…..cause its actually make me understand and also enlighten me more on email marketing…this a very wonderful and magnificent article

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    Aboki September 23, 2021
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    Wow!  this is such an awesome update,  It’s has really enlightened me more on Email marketing with maximum ROI.  It’s so nice

    Avatar for Nick Blaine
    dave September 23, 2021
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    In all of the email marketing services I used MailChimp and I really like it, however, does anyone know if it has a desktop software?
    thank you for the article by the way,

    Avatar for Nick Blaine
    Sahara Pradhan August 16, 2021
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    Thank you for this helpful blog about top 21 email marketing service site. You explained in detail about all the sites, it really helpful to me to choose best free email marketing site. thank you so much again for this great blog.