20+ Best Email Marketing Services in 2023

Mailchimp Pros

• Free Plan for Small Businesses
• Import Subscribers
• Various Email Templates
• GPDR Provided
• Visual Template Builder
• Contact Segmentation

Mailchimp Cons

• Although the free plan offers some generous features, the subscription plans are some how high-cost.
• Advanced automation is not appealing enough.

Mailchimp Pricing

Free Plan

• $0 1,000 monthly emails

Monthly Plans (All plans are customizable based on customers needs)

• $13 Essentials
• $20 Default
• $350 Premium

HubSpot Pros

• “Our sales team loves the insight into prospect activity to help them have more informed conversations. We've also seen some preliminary success with using an inbound marketing strategy.”
• “HubSpot does a great job of capturing lead information and organizations automatically so by the time these lists are created, I know exactly who I should contact and how to best reach them.”
• “The posibility to make wonderful workflows with several and interesting modules, such as send an internal or external e-mail, bifurcation if/else, rotation between sales team, etc.”
• “I love how easy it is to create and post blogs to our website. M not super technical but this makes the process easy and the end product looks great.”

HubSpot Cons

• “They do send weekly spam emails regarding marketing tips and information, which could be annoying, but I usually just ignore them.”
• “There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.”
• “The facility to integrate directly with external resources, a friendly board for chatbots and a deep analysis about bots.”
• “The level to which HubSpot is missing the basics of ecommerce is inconceivable and, to say the very least, shows a systemic problem with their organization.”

HubSpot Pricing

Free Plan

• $0 Includes Email Marketing (2,000 emails per month)

Monthly Plan

• $20 Starter
• $890 Professional
• $3600 Enterprise

Annually Plans

• $216 Starter
• $9600 Professional
• $43200 Essentials

Mailpost.io Pros

• Competitive pricing
• High deliverability, minimum 97%
• Send using your own domain to improve the reputation
• Image hosting included
• Easy UX and clean UI

Mailpost.io Cons

• Basic functionality

Mailpost.io Pricing

Free Plan

• $0 100 contacts, 500 emails

Monthly Plans (There are a lot of more plans based on subscribers)

• $13 1,000 contacts, 5,000 emails
• $16 2,500 contacts, 12,500 emails
• $22 5,000 contacts, 25,000 emails
• $33 10,000 contacts, 50,000 emails

Yearly Plans (There are a lot of more plans based on subscribers)

• $156 1,000 contacts, 5,000 emails
• $192 2,500 contacts, 12,500 emails
• $264 5,000 contacts, 25,000 emails
• $396 10,000 contacts, 50,000 emails

MailerLite Pros

• “Mailerlite has been great at setting up automation systems to send out emails to new customers. “
• “It has been really smooth and has been working great. Rather you are small or large, the scaleability is great and it provides great analytics to get the most out of your emails.”
• “There are many options to use for mailings and newsletters, and to me, Mailerlite doesn't stand out as the best value or easiest to use. However, it is one of many good options.”

MailerLite Cons

• “One of the biggest was that my emails were going into my customer's Spam boxes because Mailer Lite had terrible settings and all users had this issue.”
• Deliverability isn't what it could be, but we're ALL working on that one! And this is probably more the fault of user habits and annoying AI filters.
• “Sometimes there's a hiccup in the system that causes text editing to mess up. What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead. If I refresh the page, the problem goes away.”

MailerLite Pricing

Free Plan

• $0 1,000 contacts, 12,000 emails

Monthly Plans (There are a lot of more plans based on subscribers)

• $10 1,000 contacts, unlimited emails
• $17 2,500 contacts, unlimited emails
• $32 5,000 contacts, unlimited emails
• $54 10,000 contacts, unlimited emails

Yearly Plans (There are a lot of more plans based on subscribers)

• $108 1,000 contacts, unlimited emails
• $180 2,500 contacts, unlimited emails
• $348 5,000 contacts, unlimited emails
• $564 10,000 contacts, unlimited emails

Mailjet Pros

• “It is easy to get started with all the options and the best feature is to schedule the emailers. Also, the reports are good enough for normal email marketing.”
• “Has the best templates out there and you can customize so much. Easy to upload your contacts.”
• “After using MailJet as a replacement for Mandrill for the last 2 years, I can fully recommend it.”

Mailjet Cons

• “I came into some problems with a few of my emails and the customer service was underwhelming.”
• “If you're sending large scale campaigns, it could ruin your email list size because of the lack of functionality around reengagement campaign parameters.”
• “The fact that they refuse questions from potential customers has to be the icing on the cake.”

Mailjet Pricing

Free Plan

• $0 (6,000 monthly emails , 200 emails per day)

Monthly Plans (15,000 monthly emails)

• $15 Essential
• $25 Premium

Yearly Plans (15,000 monthly emails)

• $162 Basic
• $270 Premium

GetResponse Pros

• “It is worth mentioning that our company stands out for having a very original contact with our customers and this is thanks to the templates that GetResponse has.”
• “They allow affiliate marketers to use their software for emailing relatively cold leads.”
• “GetResponse is a quality platform that has been very reliable with the design and delivery of our marketing emails.”

GetResponse Cons

• “The ability to analyze data is severely lacking in GetResponse”
• “It's REALLY clunky in comparison to other drag and drop tools. If you want to be able to create basic emails, it's a struggle to make sure that things appear correctly.”
• “Occasionally problems with stability of platform (PHP errors).”
• “Enterprise Account Customer Support is changing a little too often.”

GetResponse Pricing

Free Plan

• $0 (up to 500 contacts, 2500 emails per month)

Monthly Plans (based on 1,000 contacts list size)

• $19 Email Marketing
• $59 Marketing Automation
• $119 Ecommerce Marketing

Yearly Plans (based on 1,000 contacts list size)

• $180 Email Marketing
• $588 Marketing Automation
• $1176 Ecommerce Marketing

Sendinblue Pros

• “It has grown on me and I like the finished product – the clean, consistently branded emails that go to my patients to communicate with them effectively.”
• “We just needed a way to communicate with our customers more effectively. It is nice that I can send an email to a select group or groups, depending on what we need to do at the time.”
• “It is an extremely important aspect that this software comes with a daily free 300 emails limit so that you can try it perfectly fine before you buy a higher plan.”
• “Very low cost with a lot of features including unlimited contacts.”

Sendinblue Cons

• “Their customer support is pretty bad and one the worst issues I face.”
• “Having sent numerous campaigns, trying different formats and schedules, we are yet to find anything we don't like or think that could be improved.”

Sendinblue Pricing

Free Plan

• $0 300 daily emails

Monthly Plans (for 20,000 monthly emails)

• $25 Lite
• $65 Business

Constant Contact Pros

• “We were using publisher to create an online newsletter for our parents. With Constant Contact it is easy, super fast, looks great and has embedded links that helps our end user a lot.”
• “Constant Contact is great for creating simple newsletters, maybe even the kind that might only circulate internally. Beyond that, it's best to use something more powerful.”
• “Constant Contact is intuitive and makes building professional-looking emails straightforward.”

Constant Contact Cons

• “Constant Contact's List set up is not very robust and is somewhat limiting.”
• “Within the body of the emails, there are limits to how one can arrange text and images; and, oftentimes it requires dragging the item to the same spot repeatedly until it lands in the right place.”
• “I have noticed that sometimes the preview of an email diplays differently in Constant Contact, than it does when the email is received.”
• “There are a lot of quirks within Constant Contact that I haven't seen in Mailchimp, specifically with using external links for photos and links”

Constant Contact Pricing

Free Plan

• – No free plan

Monthly Plans (for 500 contacts, 12,000 monthly emails)

• $9.99 Core
• $45 Plus

Pabbly Pros

• “What I like the most about it is a very clean interface for the customer to make payments.”
• “Pabbly ( previously GetMailBolt) , is a great deal, great customer service, and good solution for eblast service.”
• “Great experience, solid product with fantastic customer support.”

Pabbly Cons

• “Sometimes It makes a little in sending delay but so far no big problems faced.”
• “The time to set up the URL to my personal subdomain was a small issue.”
• “My only gripe is that since this was moved into the group platform on occasions ot requires two logins to authenticate.”

Pabbly Pricing

Free Plan

• $0 (100 contacts, 7 days free, unlimited emails)

Monthly Plans (based on subscribers count)

• $29 5,000 subscribers
• $49 15,000 subscribers
• $99 50,000 subscribers

ConvertKit Pros

• “The pricing of this email marketing service is a big reason I switched over. I used aweber before and they would charge you additional if you have the same person on two lists. Whereas ConvertKit would only count that same person on two list as one.”
• “The automation features that involve tagging subscribers and setting up sequences allow for a lot of potential. There are many ways to deliver highly-targeted emails to your subscribers with ConvertKit.”
• “Good clean interface. Has bit of everything.”
• “So user-friendly and agile. It's powerful without being hard to use. I try to get all my clients on ConvertKit if they can afford to.”

ConvertKit Cons

• “Not everyone wants to do all that legwork. Seriously, drop and drag.”
• “Kind a looses credibility in these cases. But I came round this problem by not addressing readers by their first name.”
• “There are areas that don't autosave and I have lost content as a result.”
• “The starting price of $29 per month is higher than most competitors. As your email list gets bigger and you move into higher-priced plans, ConvertKit's pricing is more on par with competitors, but the starting price is definitely high compared to some of the other options.”

ConvertKit Pricing

Free Plan

• $0 300 subscribers

Monthly Plans (300 subscribers)

• $15 Creator
• $29 Creator Pro

Yearly Plans (300 subscribers)

• $108 Creator
• $348 Creator Pro

ActiveCampaign Pros

• “An affordable and powerful solution ranging from simple email marketing to professional Marketing Solution.”
• “ActiveCampaign is a solid platform. The CRM has nice communication options and the tagging system for contacts and in-the-moment segmentation are nice touches.”
• “Switched to ActiveCampaign from Pipedrive via ConvertKit and Keap – this is something else. I am so impressed. Very easy to use and well laid out, it is easy to create some of the most robust automated customer follow ups I have seen.”
• “Love the automation and the campaigns features. I also like that it integrates with my gmail (G Suite) account.”

ActiveCampaign Cons

• “Some of the features are hidden, the layout is really lacking for easy of use. its hard to find and add tags and lists etc. it seems to have great features but they are hidden away and hard to find.”
• “For high database and high sending volumes, maybe it's not the best option. Large campaigns could take time in sending.”
• “You'll easily get lost in number of options and settings. The fact when creating an email you get redirected for simple steps just to edit email header also hurts the flow.”
• “Customer service gave 8-10 min waiting time on their chat support these days, and that is just not good enough.”

ActiveCampaign Pricing

Free Plan

• – No Free Version

Yearly Plans

• $348 Lite
• $588 Plus
• $1788 Professional

Omnisend Pros

• “I love the live view of the software & find it captures much more data than I ever did on MailChimp as to who has clicked through & actions taken”
• “The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.”

Omnisend Cons

• “Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.”
• “Despite much of being intuitive- the groupings for automations, what came with them, and what was available slightly confused me.”
• “I am not entirely familiar with all the ins and outs of Omnisend yet, so I don't think I can speak to any structural issues or large problems it might have.”
• “I find it frustrating that the product picker is just not working, you have to physically copy and paste product description photo and information and paste.”

Omnisend Pricing

Free Plan

• $0 (up to 250 contacts, 500 monthly emails)

Monthly Plans (for 6,000 monthly emails, up to 500 contacts)

• $16 Standard
• $59 Pro

Gist Pros

• “Is really very complete when it comes to chatting. It's perfect even for Capture subscriber and excellent for communicating with our visitors and prospects on our sites.”
• “Moreover, the team behind the software is outstanding and the support is also amazing.”
• “If there is any problem, they try to help as best as they can. M very impressed by how the tool developed since I got it.”

Gist Cons

• “The extent of its integration with WooCommerce. Can't send proper cart abandonment emails because so far it can't generate an abandoned cart link.”
• “No webhooks and integromat for my plan available. And they block workflows in my plan.”
• “It's very un-intuitive and it is too easy to accidentally change or delete data if you click on the wrong icon. What I find most dismaying is there is no way to cancel the account.”
• “I do feel that the level of the translation to Swedish is a bit low. It could have been done in a more professional way, some of the content is badly translated.”

Gist Pricing

Free Plan

• $0 200 contacts

Monthly Plans (For 1000 contacts)

• $19 Professional
• $29 Premium

Freshmarketer Pros

• “It offers you with multiple apps and features which means you don't have to buy all those apps individually.”
• “Integrated form analysis. You can create custom funnels. You can see the heatmaps for your experiment variations. It's cheaper than most alternatives.”
• “It is the one shop tool to answer all your hypothesis by iterating experimenting.”
• “Really simple to setup either the connection to the app and tests.”

Freshmarketer Cons

• “Since it is based on JS, may be slow some times.”
• “Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost.”
• “It takes time to set up the first test. Just like everything, there is a learning curve involved.”

Freshmarketer Pricing

Free Plan

• $0 100 contacts

Monthly Plans

• $23 Growth
• $179 Pro
• $359 Enterprise

Yearly Plans

• $228 Growth
• $1788 Pro
• $3588 Enterprise

AWeber Pros

• “Whenever I've had a question and called Aweber they have been absolutely WONDERFUL with explaining things, walking me through my challenges, and helping answer my questions.”
• “I wasn't very technical, but Aweber still made it easy to succeed at newsletters and broadcasts. My first newsletter went out to less than 20 people, but Aweber helped me look like a pro.”
• “Great features, good to go for the beginners in Email marketing niche.”
• “Aweber provides great email templates with superb integration with other top tier programs. It even offers email marketing training and split testing functionality.”

AWeber Cons

• “They need to step up the game with marketing automation. A basic thing missing is – follow up feature in broadcasts email whereby an email should be sent after x days if it is not opened.”
• “Yes, Aweber is a little more expensive than some other platforms, but I'd rather pay a bit more for something that fits my needs than to be irritated all the time.”
• “The cons about it is the layout i think because of the fact that it looks a bit boring in my opinion.”
• To be affordable, you need to have a large number of subscribers and mail campaigns. It is not for small users or companies that have sporadic email campaigns.

AWeber Pricing

Free Plan

• $0 (up to 500 contacts, 3,000 monthly emails)

Monthly Plans (for up to 500 contacts)

• $15 Lite
• $30 Plus

Yearly Plans

• $150 Lite
• $240 Plus

Benchmark Pros

• “Benchmark resolved an issue of timely, wide reach that we had been trying to resolve.”
• “I like being able to design attractive campaigns the reporting function is useful.”
• “Easy for me to set up emails to my membership, the schedule feature is great.”
• When creating an email, it is ever so easy. There are many templates to choose from and if you don't want a template you don't have to use one!

Benchmark Cons

• “We were really struggling to get customers to leave reviews about their experience and by sending out email blasts to them with clickable articles and links, we increased our reviews.”
• “Delivery rates have dropped upto by about 90-95% of what it used to be. Frivolous checks have been introduced that even your helpdesk is helpless to explain.”
• “Even when the preview shows single spaced sometimes the publication comes out 1.5 or double spaced – not a big problem for our use, but we get some calls from our constituents about “weird formatting.”
• “They make the cancelation process a pain. You need to find the hidden link and go via chat where they make you waste 30 min asking you stuff to avoid cancelation.”

Benchmark Pricing

Free Plan

• $0 (3500 monthly emails)

Monthly Plans (for up to 500 contacts)

• $10 Lite
• $15 Pro

Yearly Plans

• $96 Lite
• $156 Pro

SendPulse Pros

• The user interface is well-designed and organized. The buttons and controls are pretty easy to understand, even without a guide.
• The interface is user-friendly and fast, and customer service is responsive and provides quality help.
• Simplicity is key here, and I particularly appreciate that.
• I use this software for email marketing as part of a project, and it was recommended to me by someone who has been using it for several months and is satisfied. Once you get used to it and understand how it works, it's very easy to send emails. I especially appreciate the ability to save templates and reuse them.

SendPulse Cons

• It would be great to have a built-in email cleaner in the software, rather than relying on an external service. I don't like paying for additional services, but I understand that it's sometimes necessary.
• When I add all my contacts to my list, many of them are blocked and marked as errors. However, all my contacts have signed up on our website and want to receive our emails.
• I can't use the emails created in Email Builder in the SMTP messaging interface.
• There were some minor issues with recalculating the user notification list, but they have since been resolved. It would be beneficial to have more pricing options, as the gap between 30 and 100 users is too large.

SendPulse Pricing

Free Plan

• b/month (up to 500 subscribers and 15,000 monthly emails)

Monthly Plans (up to 500 contacts)

• 7 €/month Standard
• 8.40 €/month Pro
• 11.76 €/month Enterprise

Yearly Plans (up to 500 contacts)

• 5.60 €/month Standard
• 6.72 €/month Pro
• 9.41 €/month Enterprise

MoonMail Pros

• “First and foremost, Mailchimp, aweber, constant contact etc… are so restrictive when you want to upload a list. Or, you have to pay exorbitant amounts just to upload the contacts, even if you don't use them in certain campaigns. With Moonmail, I haven't experienced any of that.”
• “The customer service and chat function are simply excellent. The folks at moonmail are friendly, patient with actual customer service.”
• “Integration with AWS , Serverless lambada architecture , open source code base , features specially some cutting edge planned features.”

MoonMail Cons

• “Not as easy to use as mailchimp but the customer service is so good with someone walking through that it's not actually a real problem.”
• “Open source code not updated uses outdated serverless framework , very tough to get it working almost had to rewrite major part of the code.”
• “It does not offer any option if you suddenly can't use Amazon SES anymore. Also, the branding on the email footer is a bit ridiculous in paid plans.”
• “MoonMail is a confusing and complicated email marketing solution that is designed for people who have significant technical knowledge and already know exactly what they are doing when it comes to create email campaigns.”

MoonMail Pricing

Free Plan

• – (No free plan)

Monthly Plans

• $59 Lite
• $249 Starter
• $499 Professional

Ontraport Pros

• “You can just do so much with this software. It's amazing to have the ability to use such a powerful tool where we can design helpful systems for all aspects of our business without ever having to pay or consult a developer.”
• “Ease of use, a great tool for all my marketing and automation. You have to try it to really understand.”
• “Support, many of whom I now know on first name basis – Ontraport attracts top notch people to be part of their team and they bend over backwards to help, especially if mistakes are made… I find them extremely proactive.”
• “The landing pages are fabulous! You can add a sales forms and up-sale sections. If you understand sales funnels, you may really like it.”

Ontraport Cons

• “Because the software can do so much and is so flexible, it can be a bit overwhelming and at times confusing because you end up doing things in a non-standard way which can lead to a messy account.”
• “The knowledge base could probably do with more detail but I can normally get the answer I need from the community with is very strong and healthy.”

Ontraport Pricing

Free Plan

• – No Free Version

Monthly Plans (for up to 500 contacts)

• $29 Basic
• $99 Plus
• $149 Pro
• $299 Enterprise

Drip Pros

• “It's worth digging into again, its capabilities are probably the best out there if you can get your head around it.”
• “It's super nice that I don't have to baby sit my automations, I can check in and look at stats and reporting but other than that it runs itself.”
• “I was coming from Mailchimp and using Drip has been a great improvement in the ability to automate and personalize the messages I can send to our customers, based on the phases they are in the funnel.”
• “We have been able to automate an almost entirely manual process. Highly recommend Drip as an easy to learn and awesome tool to grow your business.”

Drip Cons

• “They charged me for the free trial, which my bank suspected was a scam and locked my account. I contacted customer service about it twice and they never bothered to contact me.”
• “Our low open rate, makes me worried we are in spam filters.”
• “Poor reporting capabilities, very limited and some of the reports are confusing or misleading.”
• “For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result.”

Drip Pricing

Free Plan

• – Only Free Trial

Monthly Plans (Unlimited emails)

• $39 2500 contacts
• $89 5000 contacts
• $154 10000 contacts