Integrating Modern Events Calendar with the appropriate platform for email marketing will ensure maximum success for your events. 

In this article, we are going to explore the top email marketing platforms that integrate with MEC. We will explain how these integrations can streamline your workflow plus boost audience engagement.

Select the best platform for email marketing with MEC and enhance your event promotion strategy.

Introduction: Why Integrate Event Management with Email Marketing?

Today’s dynamic digital space requires effective event management strategies to go beyond simply listing dates and times on a calendar.

To this end, you need to integrate your event management tools, in this case Modern Events Calendar, with robust email marketing systems.

This is not an option, it’s a must, if you want to save time, improve communications, and boost audience engagement.

Such integrations can streamline your workflow and ensure that the event information you want reaches the right people in a timely manner.

They automate communications, thus allowing you to focus on critical aspects of event planning and execution. 

Choosing the Right Event Management Tool

Modern Events Calendar (MEC) is consistently a leading and favorite solution for WordPress users that need an event calendar plugin.

MEC boasts a comprehensive suite of features, a user-friendly interface, and extensive customization options.

However, to unlock MEC's true power, integration with other essential marketing tools is necessary, particularly platforms designed for email marketing.

Integrations and compatibility are critical for modern businesses, which need optimized event promotion strategies that lead to real results.

One of the criteria for a successful event is smooth and efficient integration between your event platform and your email marketing platform. This ensures that information reaches attendees in time and no one is left in the dark.

Top Email Marketing Platforms Integrated with MEC

To help you make an informed decision and choose the solution that fits your needs, we have created the list below, which includes some of the top email marketing platforms that integrate seamlessly with MEC.

Each of these platforms has its special features and options that will complement and improve your efforts to promote your events and, ultimately, drive greater engagement.

AcyMailing

AcyMailing is an easy-to-use newsletter plugin that allows set-up without requiring HTML knowledge or development skills.

Resources:

• Modern Events Calendar integration – AcyMailing – WordPress plugin
• How to Integrate AcyMailing with Modern Events Calendar

Features:

• Subscription Forms: Create various subscription forms using Joomla modules, WordPress widgets, shortcodes, and pop-ups, headers, and footers (available only in the Enterprise version).
  
• Manage Subscribers: Use tools for searching, sorting, and managing subscriber lists, including export, import, and subscription options.
  
• Custom Fields: In the Enterprise version, add extra fields to forms and manage user data more effectively.
  
• Templates: Easily manage newsletters by adding content to templates.
  
• Automations: Automate tasks like mass actions or trigger actions based on specific criteria or user activities.
  
• Queues: Manage upcoming email sends with options for pausing, cancelling, or removing users.
  
• Statistical Reports: Track email performance with Open Rate Statistics, which count how many times an embedded image is loaded.
  
• Add-ons: Enhance functionality with new add-ons compatible with the plugin.
  
• Bounce Handling: Manage and understand bounce backs from non-existent email addresses.
  

Mailchimp

Mailchimp helps you create engaging emails to boost your brand and sales. Their email tools optimize your business effectively.

Resources:

• Mailchimp Integration Settings – Modern Events Calendar Knowledgebase
• Update Mailchimp subscribers with new Modern Events Calendar events

Mailchimp's email marketing software allows you to create stunning emails with drag-and-drop templates, or design your own with their email builder.

Content Optimizer

Mailchimp’s Subject Line Helper helps you attract the right customers with effective subject lines. The Content Optimizer provides personalized suggestions for better email copy, imagery, and layout.

Automations

Automate your email process while maintaining a personalized touch.

Click Maps

Track your email campaigns and sales reports. Click Maps shows you where people clicked in your emails, helping you tailor content for better engagement.

Social Media Management

Manage your social media reach from a single platform.

Constant Contact

Constant Contact helps users of all experience levels with their digital marketing needs. It's easy to use and helps you drive sales, engage your audience, and track your results.

Resources:

• Other Integrations – Modern Events Calendar Knowledgebase
• Connect your Modern Events Calendar (MEC) to Constant Contact integration
• Create Constant Contact contacts from new Modern Events Calendar events

Reporting

Track email opens, clicks, and shares. Analyze trends for future insights.

Templates

Choose from a wide variety of pre-designed templates.

Automations

Automatically send emails to engaged customers.

Customer List Management

Easily manage your contacts in one place.

Facebook, Instagram, and Google Ads

Save time with social media integrations for Facebook, Instagram, and Google Ads.

Website Signup Forms

Use pop-up signup forms to grow your customer list.

Social Posting

Manage all your social media from a single platform.

MailerLite

MailerLite offers advanced email marketing features to collect subscribers, strengthen customer relationships, automate workflows, and monetize your audience.

Resources:

• Other Integrations – Modern Events Calendar Knowledgebase
• Connect your Modern Events Calendar (MEC) to MailerLite Classic integration
• Update MailerLite subscribers with new Modern Events Calendar events

Create Beautiful Campaigns

Easily create campaigns with MailerLite's drag & drop editor, using interactive content blocks or the built-in HTML editor.

Monetize Your Audience

Integrate e-commerce platforms like Shopify and WooCommerce. Use custom product blocks and track customer behavior for optimized campaigns. Shopify integration offers performance analytics, automation management, and checkout customization. It also integrates with GA4, sending customer data to Google Analytics automatically.

Automate Workflows

Build advanced marketing workflows with MailerLite's automation builder. Use triggers for notifications and email delivery. Set up RSS campaigns to notify subscribers about new content or resend campaigns for increased engagement.

Send Targeted Campaigns

Personalize content using segmentation and tagging to deliver relevant content to each subscriber.

Detailed Reports

Track campaign performance with email surveys, visual clickmaps, analytics, and sales monitoring to optimize future campaigns.

EngageBay

Engagebay's email marketing tools and free sales tools automate tasks and track emails, saving you time. Schedule appointments and make CRM calls to strengthen customer relationships and improve marketing efficiency.

Resources:

• Connect Modern Events Calendar to EngageBay | WP Fusion

Track Emails

EngageBay's email tracker notifies you when emails are opened, documents are downloaded, landing pages are visited, or when someone unsubscribes.

Schedule Appointments Effortlessly

Share a calendar link for easy appointment scheduling. Set reminders and sync appointments from Google or Office 365 calendars.

Make Calls Directly From CRM

Make calls directly from EngageBay, accessing customer information to personalize interactions and build stronger relationships.

Service Automations

EngageBay offers an advanced service automation platform for professional support.

Campaign Monitor

Campaign Monitor provides everything you need for well-designed, expert email marketing campaigns.

Resources:

• Other Integrations – Modern Events Calendar Knowledgebase
• Connect your Modern Events Calendar (MEC) to Campaign Monitor integration

Reach a Bigger Audience

Use signup forms to expand your reach.

Transactional Email

Trigger automatic emails based on user behavior. Campaign Monitor ensures transactional emails are optimized like your regular marketing emails.

Marketing Automation

Use the intuitive visual journey designer to create detailed email schedules for optimal results.

Link Review

The Link Review tool automatically checks for broken or outdated hyperlinks in your emails.

SMS Marketing

Combine SMS and email marketing to build stronger connections and maximize ROI.

Key Features to Look for in Email Marketing Integrations

What key features should you consider when deciding on what platform to select for integration with Modern Events Calendar?

Here is a list:

• Automation Capabilities 

Look for systems that offer the best automation features. Automated follow-ups, event reminders, and custom event sequences are essential features. They save time and effort for you and deliver timely info to your audience.

• Analytics and Reporting Tools

After sending your emails, now you need to monitor the stats and see the reports on how they did. Choose a platform that gives you analytics and reporting tools such as how many people have opened the email, where did they click in the email, and how many are converting.

• Ease of Use and Customization

Not everyone is a tech nerd, that’s why most companies try to make their solutions as user-friendly as possible. Customizations are another important feature that enables creating emails that carry your unique branding. These must be possible with minimal technical skill.

• Compatibility

No doubt you have your social media accounts and CRM, and maybe other tools that are part of your marketing ecosystem. A good email marketing platform should integrate with all of these to streamline your workflow.

How Modern Events Calendar Enhances Email Marketing

Modern Events Calendar is designed to work seamlessly with all of the email marketing platforms listed above.

This will provide you with a powerful solution when managing your events. These integrations enable the optimization of workflows and the streamlining of communication.

For example, you can easily set up automated event reminders, send follow-up emails to attendees, and segment your audience based on their event interests.

This level of integration ensures that your email marketing efforts are highly targeted, effective, and contribute to the overall success of your events.

Conclusion

Don’t think about integration with email marketing tools as a convenience, rather, think of it as an essential strategy to ease your work and make everything simpler and easier.

These integrations save time, improve communication and boost engagement with events. We strongly encourage you to try out these integrations between MEC and email marketing platforms and make the best of all the features they have available.

The right integration can transform your event management process, making it more streamlined, effective, and ultimately, more successful.