As a small business, you should consider data privacy. Privacy policies are also known as privacy notices. They protect the legal rights of your users while allowing you to comply with privacy laws.
Privacy policies are also an excellent way to show your trustworthiness as a business. They demonstrate that you respect your users’ privacy. When you show this, consumers are more likely to do business with you.
- Lawfulness, fairness, and transparency
- Purpose limitation
- Data minimization
- Storage limitation
- Data security, integrity, and confidentiality
Provide Information on Data Collection and Usage
Provide as much detail as possible to avoid any misunderstandings. For example, Palo Alto Software lists the specific information of its data collection practices. They also provide examples of what they need:
Once you’ve specified the data, explain how your company will use the collected data. Ensure you provide clear information on the specific data you share, too.
Let your customers know how you obtained their personal data, whether from a service provider, a business partner, or cookies.
Explain Personal Data Rights
Users have the right to access their personal data, request that their personal data be corrected or deleted, and object to the use of their personal data for specific purposes. They also have the right to receive a copy of the data you have on them when they ask for it.
Also, mention what steps they need to take to make corrections. You can provide an email address or create a form that users may fill out to withdraw their consent. The form can also give them access to, edit, and delete their data.
Include Security Practices
In this section, you need to address the delicate balance of privacy vs security. Explain how you ensure that the personal data of your users is protected, while also respecting their privacy rights.
So, include the strategies you implement to ensure data transfer is done safely. This disclosure is required under European Union and Australian laws, especially where a cross-border data transfer is concerned.
You may also specify that you inform users of a breach, if any, immediately after, not later than 72 hours. You have to make sure, of course, that in such instances, this specific provision is complied with. Otherwise, you’d be in breach of data protection laws such as the GDPR.
Insert Data on Policy Changes and Updates
Include an opt-out
Put simply, a cookie is a file sent to a user’s computer whenever they access your WordPress site. Once the user goes back to your site, the server can retrieve this cookie from the local computer and inform it of the user’s prior activity on the site. Cookies can help businesses like yours determine a user’s browsing history on the site and the types of information they viewed.
Write in plain simple language
Consumers are becoming aware of how companies use the information they share. Unnecessarily complex or vague privacy policies might put users off. Hard-to-read policies might reduce the likelihood of them transacting with you.
- Write for your target audience:
- Keep your sentences simple and avoid jargon
- Divide your policy into digestible sections
- Talk in a conversational tone and use the active voice
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