How to Make Your Content Visually Appealing in 2023

Well-written content plays an incredibly important role in a company's digital marketing strategy.

In addition to serving as an effective way to engage customers and nudge them toward making a purchase, content marketing also serves the role of improving your website's SEO and your overall brand visibility by making your website more appealing to search engine algorithms.

With all of that said, though, human beings are still very visual creatures, and it isn't enough to just create content that is well-written if you really want to grab their interest.

Along with ensuring that your content is well-written and engaging, it is equally important to ensure that your content is visually appealing.  That's why you should consider subscribing to an unlimited graphic design service to create captivating visual content.

How to Make Your Content Visually Appealing

In this article, we will explore six effective tips on how to make your content pop off the page in terms of visual appeal.

White Space is Your Friend

Long chunks of uninterrupted text is not only visually unappealing, it can also be quite intimidating, causing your readers to click away before they even begin reading your content.

This is especially true in today's age where the attention span of the average person is at an all-time low.

Most people simply don't have the patience for large paragraphs of text.

With this being the case, short paragraphs that create plenty of white space in your content can go a long way toward making your content more visually appealing and less intimidating.

In other words, you want your content to be skimmable – at least to some degree.

Make Use of Color

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It's always nice to add a splash of color to your written content in order to break up the visual monotony of black text on a white page.

This color can come in the form of images or graphics that you include throughout your article, but you may also want to consider adding a little color to the text itself.

Highlighting important lines of content, for example, is a great way to both draw attention to your content's most important points as well as introduce a little color theory to its design.

Using a different color for your headings is another excellent way to add some life to your content's aesthetics.

You can also consider using colored text for the body of your content as well, depending on the design of your website.

In most cases, though, standard, black font is still best if your pages are white.

Be Sure to Include Images

Every piece of content needs to include at least one or two relevant images.

That doesn't mean you have to go overboard; just a few stock images that are related to your content and carefully placed at various points throughout your text is often all that is required to provide your content with much more visual appeal.

Make Use of Charts and Infographics

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Image Source: Visme

In addition to images, another excellent way to add some visual appeal to your content is to mix in some charts, graphs, and infographics.

The first major benefit of informational graphics such as these is the fact that they are able to reinforce your content's key points and highlight important data.

The second benefit of including charts, graphs, and infographics in your content is that they are pleasing to the eye.

Of course, creating custom charts and infographics that relate to your content isn't quite as simple as finding loosely related stock images.

Or at least it didn't use to be.

Today, creating custom infographics is easier than ever before thanks to the use of online infographic makers.

With an infographic maker, you are able to choose from a broad range of templates as your starting point then populate the template you choose with custom text, colors, and icons using a simple point and click commands.

Such tools are often completely free to use and make creating eye-catching infographics something that is easy for anyone to do.

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Include Hyperlinks

Hyperlinks can add a little color to your content since they are automatically highlighted blue.

However, the biggest benefit of sprinkling a few hyperlinks into your content in regards to making your content more visually appealing is the fact that the presence of hyperlinks can introduce a flair of authority that is noticeable at a glance.

Hyperlinks show that you've done your research and that what your content is saying is backed up by other sources.

Since hyperlinks stand out on the page, hyperlinks are able to provide your readers with this assurance of authority as soon as they first start skimming your content.

While hyperlinks don't actually change the visual design of your content all that much, their psychological impact can certainly make your content more appealing at first glance.

Use Bulleted Lists

Bulleted lists provide a number of benefits, including benefits such as:

  • Making your content easier to skim
  • Highlighting your content's key points
  • Presenting long lists of points or data in a brief and well-organized manner
  • Making it easier for readers with poor short-term memory to backtrack and reexamine the key points of a paragraph

Of course, another big advantage of bulleted lists is the fact that they will make your content more visually appealing.

All of the tips outlined in this article are geared toward adding some variety to the visual dullness created by chunks of black text on a white page – and bulleted lists serve this purpose as well.

They stand out on the page, make your content less intimidating to readers with short attention spans, and add a little diversity to the layout of your content.

If you're unsure of where to start or the best way to proceed, consider working with AI content specialists who, with the assistance of an advanced AI writing tool, will leverage modern tools to come up with a solid structure, including all the points mentioned above.



While it's certainly important to start with well-written and compelling content, making sure your content is presented in a way that is visually appealing is quite important as well.

By using short paragraphs, adding in splashes of color and hyperlinks, and utilizing visual elements such as images, infographics, and bulleted lists, you can ensure that your content grabs a reader's attention the moment they load the page.


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