Top WordPress Marketing Tools for Events in 2025

WordPress is still the go-to platform for lots of event websites due to the flexibility, scalability and user-friendly interface it offers.

The number of plugins and themes made for creating event pages has created an amazing ecosystem for event businesses regardless of their size.

However, in today's competitive world a simple event management tool can’t push you ahead of the curve.

This is where WordPress Marketing tools for events can help you promote your events to a broader audience and increase conversion.

From Frontend Event Submission to email marketing and API tools, these plugins can enable business owners and organizers to stand out among the competition.

Although, the only downfall to owning an event management tool plus a marketing tool is how expensive they can be especially for small business owners.

In this guide, we’ll first explore a comprehensive solution for both event management and marketing and then dive into the specialized tools dedicated to event marketing.

From SEO optimization to social media integration, these tools cater to all aspects of event marketing. 

Let's start with the ultimate event plugin, Modern Events Calendar:

Modern Events Calendar (MEC)

When it comes to event websites, Modern Events Calendar (MEC) is the ultimate solution.

It combines event management capabilities with powerful marketing tools for a more effective approach. 

It’s a one-stop solution that enables organizers to not only plan and manage events efficiently but also ensure they reach the right audience.

Event Management with MEC:

MEC offers a ton of event management solutions, from creating dedicated dashboards for customers, defining levels of access to the backend and frontend, QR code and check-in possibilities and so much more.

At its core, MEC is designed to simplify event planning. 

The plugin offers a robust set of features that make managing events effortless, whether you're organizing a single event or a complex series of recurring ones. 

With tools like flexible scheduling options, customizable layouts for displaying events, and ticket sales integrated with popular payment gateways, MEC ensures every aspect of event management is streamlined. 

Additionally, MEC offers its dedicated page builders in case the 30+ professional layouts don't live up to your standards.

Event Marketing with MEC:

What truly sets MEC apart is its focus on marketing. 

With features like reminder and auto email notifications, you can keep attendees engaged and informed at every step. 

Furthermore, MEC integrations with tools like Mailchimp and BuddyBoss enhance your marketing strategy by building mailing lists and syncing events with online communities.

The Buddyboss Integration addon is especially helpful for building communities and creating groups in which users can share exclusive events.

The Events API addon enables you to display your calendar across multiple websites, extending your event’s reach.

MEC also offers the Social Auto Poster addon, which simplifies sharing events on platforms like Facebook and Twitter, driving traffic and boosting visibility.

You can also have users import events to their Google Calendar or ical to make sure they won’t miss events.

These marketing tools for events, combined with its management capabilities, position MEC as an essential plugin for anyone looking to elevate their WordPress event website.

Mailchimp for WordPress (MC4WP)

Are you looking for a quick and cheap method to boost sales?

Email marketing is still one of the most effective ways to keep in touch with your audience or create new ones from leads.

Mailchimp for WordPress (MC4WP) acts as a powerful integration to equip your website with everything you need to do just that.

By connecting your website with Mailchimp, you can streamline subscriber management, automate communication, and create targeted campaigns for your events.

Key Features of MC4WP:

With the intuitive MC4WP interface, you can manage your subscribers directly from your WordPress dashboard and easily sync them with your Mailchimp lists. 

And from there, automate campaigns by sending out event reminders, updates, and confirmations.

MC4WP also supports event-specific email templates for you to design appealing emails that reflect your brand. 

From event countdowns, reminders to sending out thank-you messages, MC4WP provides personalized and professional solutions.

Use Cases for Event Marketing:

For event organizers, the possibilities with MC4WP are vast. 

These automated workflows can be used to send emails for upcoming events or to run event-specific email campaigns, such as exclusive early bird discounts.

Post-event follow-ups are another powerful use case. 

By sending personalized thank-you emails or surveys to gather attendee feedback, you can keep your audience engaged, ensuring they come back for more.

WPForms

Now it’s time to learn where leads come from.

Of course you can get emails from pop-ups, but one of the most effective places to engage  and communicate with your audience is through forms.

WPForms is a powerful WordPress plugin that makes creating and managing forms effortless.

WPForms helps event organizers collect valuable information from attendees and also enhances the overall user experience of your event website.

Applications of WPForms in Event Management:

Event forms can be customized for a wide range of event-related purposes like collecting RSVPs, allowing attendees to confirm their participation or conducting pre-event surveys to gather insights about attendee preferences.

This enables organizers to tailor the event experience to their audience and learn their needs

Post-event feedback forms are another crucial application. 

By collecting suggestions from attendees, event planners can identify areas for improvement. 

WPForms also offers a drag-and-drop form builder that helps you create professional-looking forms in minutes.

Integrations with CRMs and Email Marketing Tools:

But how can you then use the info collected from forms to generate sales?

What makes WPForms particularly powerful is its ability to integrate with popular CRM and email marketing tools for events. 

By syncing with platforms like Salesforce, HubSpot, and Mailchimp, this data can be organized and applied in your marketing campaigns. 

This integration allows event organizers to segment their audience, send personalized emails, and maintain a comprehensive record of attendee interactions.

WPForms is an amazing tool for any event organizer to streamline data collection and improve audience engagement.

Yoast SEO

Although email marketing seems like an easy solution to boost ticket sales, it is only effective with leads. How about the users you have no leads for?

The next Marketing tool is focused on helping you stand out in search engine results for driving organic traffic to your event website. 

As one of the most widely used SEO tools for WordPress, Yoast SEO helps event organizers optimize event pages for better visibility online.

Features of Yoast SEO:

Yoast SEO’s keyword optimization feature allows you to identify and focus on the right keywords to make your event pages rank higher in search results. 

Yoast also generates XML sitemaps automatically, which help search engines crawl and index your event pages.

Beyond these features, Yoast SEO gives you control over meta descriptions, title tags, and internal linking strategies.

Creating SEO-Friendly Event Descriptions:

Yoast helps you come up with compelling titles and meta descriptions that contain the primary keywords needed for your events.

For example, a music festival should include details such as the event name, location, and date: “RockFest 2025 – Live in New York City on June 10th.” 

You should also use long-tail keywords, such as “top summer music festivals in New York,” to attract more specific audiences.

The same goes for your events content as detailed event content is equally important for SEO. 

Details including speaker profiles, event agendas, or testimonials can boost keyword relevance. 

Visual elements like images and videos should have descriptive alt texts and be compressed to enhance page performance.

Yoast SEO ensures your event pages are not only optimized for search engines but also crafted to engage and inform your audience effectively.

Smash Balloon Social Feeds

In today’s social media-driven world, pulling live content from Instagram, Facebook, and Twitter onto your event website can massively increase its attractiveness and engagement. 

Smash Balloon Social Feeds is the ultimate plugin for this. 

It makes displaying real-time social media feeds easy and turns your site into a lively and interactive content hub.

Showcasing Social Media Content:

With Smash Balloon, adding social media feeds directly to your event pages becomes a breeze.

Whether it’s eye-catching Instagram photos, exciting Twitter threads, or engaging Facebook updates, this plugin ensures your website always looks vibrant and up-to-date.

Customization is key! Smash Balloon lets you style the feeds to match your event’s branding, giving your website a professional and cohesive appearance. 

Plus, the real-time update feature keeps your audience in the loop. 

Any new posts or interactions from your connected social accounts will instantly appear on your site, keeping the content fresh and your visitors engaged.

Leveraging Social Proof:

Want to boost event attendance and build credibility? 

Highlighting user-generated content is one of the most effective ways to do it. 

Smash Balloon allows you to showcase photos, testimonials, and videos from attendees of past events, creating a sense of community and excitement for future ones.

This type of social proof encourages trust and helps potential attendees imagine themselves being part of the experience.

Conclusion: Choosing the Right Tools for Your Event Marketing

Marketing an event business requires a strategic approach and the right tools at hand.

The first step is to find the right event management tool to make sure your events will be running smoothly.

Having a seamless booking feature with all the right payment gateways and integrations on top of a flexible calendar solution is what you need to look for.

After event creation is taken care of, you would need to have a trusty booking form with the right email marketing tools in order to make sure you will get the most conversion out of your leads.

As Google and social media are some of the most prominent search engines to bring you potential customers, you would also need the right SEO and social media integrations for the best results.

As mentioned at the beginning of our blog Modern Events Calendar is the most comprehensive solution to give you everything you need at a fraction of the price.

MEC gives you full control over events with all the event management tools needed on top of having you covered for optimizing SEO, social media integrations, booking forms and the email marketing tools you need.

Although if you like to use the familiar brands you already trust, you can get MEC for event management and leave marketing to the third-party plugins mentioned above, the choice is yours.

With the right set of WordPress marketing tools for events, you can not only create a professional and engaging event website but also ensure your event reaches its full potential. Start exploring these tools today, and take the first step toward hosting a successful and memorable event in 2025.