How to Write a New Website Announcement Email

There are many ways to spread the word about your new website launch. But which one is the best? 

Sending new website announcement emails is the most effective method. By “new website announcement email,” I don’t just refer to a single email that announces the actual launch. I also mean all the other emails that aim to generate interest in the new site. 

Here’s why email is an excellent channel for this. With email, you’re announcing your new baby to users who have opted to receive your emails. Your email subscribers are more likely to open, read your emails, and then visit your website. Talk about massive traffic from the start!

In this article, we’ll teach you step-by-step how to craft exciting emails for your new website launch.

Why Create a Buzz When Launching a New Website?

Designing a functional website with a great site design can be overwhelming. But why do you need to go the extra mile and create website launch announcements?

Here are some key reasons:

• Builds Momentum Until Launch Day: Creating a buzz around your upcoming website launch generates excitement and anticipation. This anticipation can increase engagement and keep your audience eagerly waiting to explore your new site immediately after you launch it. 
• Creates an Impactful First Impression: The initial perception of your website can set the tone for its future success. A well-planned launch buzz can attract visitors' interest and curiosity, leading to a memorable and impactful first impression that encourages further engagement.
• Strengthens Brand Reputation: Launching a website is a big milestone for any business or organization. Creating a buzz around your launch shows that you take your online presence seriously—and are invested in providing a great experience for your audience.
• Re-engages Email Subscribers: A website launch is the perfect opportunity to reconnect with your existing subscribers and followers. By involving them in the excitement, you can rekindle their interest in your brand and encourage them to explore the new offerings on your site.
• Promotes Audience Growth: Launching with a bang will attract attention from new potential customers or fans. If your launch campaign is compelling and well-executed, it will drive more traffic to your site and help you acquire new subscribers, leads, or customers. This gives you a strong foundation to build on as you grow your online presence.

Creating a buzz for a new website launch is crucial for maximizing impact, engagement, and growth from day one. To maximize your results, you can leverage other online and offline channels to build the hype around your website launch. 

For instance, apart from email, you can use social media to promote your website. If you have the budget, you can also leverage reputable PR services to write a great press release for distribution to the media. 

Why not promote your new site during events, too? Since you'll be sharing digital business cards with attendees, consider adding your new website URL to them as well. Brands like Uniqode offer highly customizable digital business cards that can also incorporate your branding. This innovative approach also eliminates the need for costly printed website promotional materials. You’ll make it easy for people to access your site then and there, too! 

Important Steps to Create a Website Announcement Email

Now that you know why you should announce your new website launch, let’s explore the steps for writing a new website announcement email.

Set Your Announcement Purpose

Would you wake up and start a journey without determining where you want to go and how you will reach your destination? Of course not.

Equally, when writing a new website announcement email, you must start with clear and actionable goals that will inform your overall announcement strategy. Are you unveiling specific new website features, announcing an entire rebranding that covers your site, or just promoting a new product with your new page?

This foundational step will shape the structure of the campaign. Assume your goal is to promote your new site’s features. Then your email campaign might include more emails (one for every new site feature to be promoted) than if you decide to just announce your site’s new look as part of your rebranding.

Understanding the primary goal will also guide you in creating messages that resonate with your audience. 

So, if your goal is to flex your site’s new features, your emails will focus on them and the corresponding benefits visitors can gain. In the new website announcement email below, for instance, Listrak’s goal is clear: to promote the site’s easier-to-understand copy:

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With the improved feature, visitors can benefit by getting a “fresh look at how Listrak’s omnichannel solutions allow you to create personalized, consistent messaging at every touchpoint,” and by learning “how our revolutionary new personalization engine” helps them.

Your announcement purpose will also determine the CTA you use. Given the goal of the email announcement above, it makes sense for Listrak to use the CTA “Learn More.” WIth the CTA, Listrak is essentially saying you can easily understand relevant concepts, thanks to the new and improved website copy.  

When you set your announcement purpose, you can ultimately ensure successful email marketing campaigns.

Build Your Email List

To effectively announce your new website to potential users, you need a targeted audience. Start by building a comprehensive list of email subscribers who will be genuinely interested in your new site. 

Growing your email list will help to expand your subscribers and ensure your new website launch emails reach many potential users.

To build an engaging email list, utilize email marketing tools to design a dedicated email capture landing page and streamline your email list management processes. 

Make sure your sign-up forms are user-friendly, like the ones below. Don’t ask for too much information since this can cause friction and turn away potential subscribers.

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The landing page should also clearly outline the benefits of signing up. Offering incentives helps. You can offer everything from exclusive discounts (see below) or exclusive content:

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Promote your landing page on multiple platforms. Share informative content on social media with a link to your landing page, encouraging them to subscribe. You can also run targeted ads to reach a broader audience and drive traffic to your email signup form.

Don’t overlook your personal network when building your email list. Ask family and friends to subscribe. They can also help spread the word by sharing your landing page with their contacts. 

Plan Your Announcement Campaign

Come up with a solid plan for your email marketing strategy. Without a well-thought-out plan, your launch announcement emails will not generate good results. 

Determine who’s in charge of what if you’re working with a team. You should come up with deadlines for tasks that align with your planned email sending times. 

Speaking of email sending times, specify these in your plan as well. Although there’s no hard-and-fast rule for this, ideally, you want your email sending dates spread out prior to the actual website launch. The goal is to ensure you remain top of mind with subscribers so they’ll remember to check out your new site once it’s live.

Create Engaging Content

Every new website announcement email should offer engaging content.

To write engaging emails, you just need to ensure they resonate with your audience. Use analytics and surveys to determine the types of content they’re looking for. Check out the tone of the pieces of content they interact with as well. 

Then, it’s just a matter of incorporating what you’ve learned about audience preferences when writing your website announcement emails. 

Use storytelling elements. You can leverage emotional triggers. For instance, phrases like “we’re thrilled to announce,” or “we’re excited to share” are great for stirring readers’ emotions that prompt action.

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According to GetResponse, emails with visual content like images have higher open rates of over 40% than text-based emails (35.79%). 

So, incorporate high-quality images to make your marketing message more compelling as well. Just make sure your visuals support your main message. So, instead of posting random images that have nothing to do with your site, you can use a free screen recording software like Screen- Recorder to capture the stunning aspects of your new baby for inclusion in your emails. 

Other Pro Tips to Create Better Emails

Check out these other tips you can follow to create engaging content:

• Craft Catchy Subject Lines: According to the same GetResponse study, shorter email subject lines (between 61 and 70 characters) have a higher open rate of 43.38% and a click-through rate of 5.31%. When writing your emails, ensure the subject line also grabs the attention of the recipients right away. 

You can use AI email templates offered by tools like Writer and ChatGPT to craft an attention-grabbing headline. Just provide your email body and the tool will provide a list of catchy subject lines you can use.

• Incorporate Well-Placed CTAs: Your CTAs don’t only have to align with your announcement goals. They should also be well-placed. No matter how good your content is, if your call-to-action isn’t visible, your email performance will suffer. You can place your CTAs at the beginning and/or end of your emails to ensure they’re seen. 

Also, use action words that align with your announcement purpose like “Visit” “Learn”, and others. Again, remember, the goal is to get subscribers to take your desired action, not just get them to read your emails. 

Test Your Emails

Test your emails before you send your final new website announcement email. Send a trial email to friends, family, or a select group of subscribers to check the design, content, and functionality. 

Ask them if the email is visually appealing, and gather feedback on its effectiveness when it comes to driving action. Get feedback on whether all the elements, including the call-to-action (CTA) and links, work properly to support your goals. Ask them if your emails also look good across different devices and email clients. You can even check this out yourself.

Email testing helps you identify any issues and make improvements, ensuring your final email blast is polished and professional. 

Conclusion

Announcement emails should be part of your marketing arsenal when you’re launching a website. They help generate buzz around your new site and ultimately ensure a steady flow of traffic.

Crafting a killer new website announcement email doesn’t have to be complicated. You just need to establish your announcement goals, build your email list, and plan your announcement campaign. Don’t forget to create engaging email content, of course. Make sure you focus on both the main copy and your email subject lines. 

Once you’re done writing your email, test it by sending it to a few people and seek feedback. You can then make the necessary improvements before sending it to your full list of subscribers.

Ready to take your new website announcement emails to the next level?