Enhancing WordPress SEO with AI in 2024

Shockingly, 96.55% of all pages get zero search traffic from Google, according to Ahrefs, which underlines the importance of SEO for your website.

Numerous AI tools have flooded the market, transforming and enhancing WordPress SEO.

For instance, Google AI overview breaks down complex topics and offers users a summarized and simpler version. The feature further emphasizes how AI can influence search engine rankings and optimize your site for the better.

Spanning across keyword research to content ideation, from content creation to improved sitemap, implementing artificial intelligence with WordPress SEO can offer benefits aplenty.

In this blog, we'll discover how to enhance your WordPress SEO with AI, applications of AI in SEO, top AI-driven SEO plugins and tools, and how to set up your own plugin. 

Applications of AI in WordPress SEO

Even for SEO-related purposes, AI can help boost the website score in various ways, as listed below:

Content Optimization

For online marketing, content is the king. AI SEO tools like Rankmath, Surfer SEO, AIOSEO, etc., make content optimization easy with their top-notch features and seamless integration.

Firstly, these tools analyze the content's SEO scores of the content along with readability scores and quality. Secondly, they provide data-driven insights into how businesses can improve their search engine visibility. 

Keyword Research

Keywords are the most basic yet crucial aspect of the industry around which SEO is centered. Therefore, in-depth keyword research is required to improve website SEO. Many AI-powered keyword research tools like SEMrush or Clearscope will do the task for you.

Be it high-volume, low-volume, short or long-tail keywords, these tools will identify and generate a list in seconds. The best feature of these tools is that they offer competitive analysis.

It helps uncover a whole word of non-targeted keywords you might have missed. Leveraging their recommendations, you can optimize your content and drive the right traffic with the relevant audience and with the right keywords.

Internal Linking Suggestions

Why spend hours finding the right linking opportunities, analyzing the anchor text, and improving domain authority when you have AI in your arsenal? Using tools for AI to boost SEO in WordPress, such as LinkWhisper, recommends internal linking suggestions with relevant links and anchor texts.

It aids in improving the site navigation and balancing the internal linking task. 

Content Creation

Creating engaging, immersive and informative content can hook your customers, leading to higher engagement rates and increased conversions.

ChatGPT has taken the world of content creation by storm with its superhuman AI capabilities. It can generate content in various writing styles, formats, or languages, from suggesting unique ideas to drafting outlines. 

Schema Markup

In other words, known as structured data, Schema Markup is the coding language used by search engine algorithms to read, understand, and rank content.

With AI, you can optimize the technical attributes of schema markup, such as tags and snippets.

WordLift can use AI to help with WordPress SEO by automating schema markup and enhancing SERP features and rich snippets. This leads to improved visibility and click-through rates in search results.

How to Use Generative AI for WordPress SEO for Free?

• Leverage tools like ChatGPT or Clause for content ideation, drafting outlines, and creation.
• Add multimedia elements such as images, visuals, videos, etc, using AI-powered tools such as Canva, Shortpixel, etc.
• Say goodbye to incorrect grammar using Grammarly AI prompts and smart recommendations. 
• Identify the right keywords and conduct competitor analysis using Clause to take your content to the next level.
• Optimize your content, meta tags, and H1-H6 taglines by using paraphrasing AI tools for SEO optimization, such as Quillbot. 
• Convert one blog post into many formats (social media copy, captions, etc) using Jasper.
• SurferSEO allows you to create multilingual content by translating it into various languages. 

Top plugins for WordPress SEO with AI 

Let's explore top AI WordPress plugins to boost the SEO of websites:

RankMath

Rankmath is one of the most popular tools in the WordPress SEO community.

Its built-in AI tool ‐ Content AI- and a user-friendly interface allow it to analyze and optimize content, keywords, and internal linking opportunities.

AIOSEO

AIOSEO stands for All in One SEO. Owing to features such as on-page analysis, XML sitemaps generation, and integration of social media, it ranks as one of the top on-page AI SEO wordpress plugins.

WordLift

Unlike other tools, WordLift does not focus solely on WordPress content optimization.

Instead, it leverages AI capabilities to help create, add, and optimize schema markup to get your website featured in Google's rich snippets. 

Link Whisper

Link Whisper is a powerful AI tool for WordPress SEO. It recommends relevant internal linking opportunities using the right set of keywords as anchor text.

Besides, the tool's dashboard provides timely reports, helping you track your progress and identify broken or 404 links.

Surfer

Surfer takes care of all your content-related SEO needs. It generates ideas, inserts keywords, modifies the writing style and tone and improves overall readability and website SEO score. The tool also provides keyword research capabilities, helping to identify the right keywords along with their search volume and difficulty.

Remember to compare the features, pros, cons, and pricing of every tool before selecting the one that best meets your needs.

Building your Own AI Plugin for WordPress SEO

Read the steps below to get started:

Understanding the basics

Before building your plugin, you must familiarize yourself with and master the fundamentals of WordPress Plugins. Read and gather in-depth knowledge of the guidelines, standard protocols, tools, and languages required to build a plugin.

Setting up your Development Environment

Download various tools such as PHP, MySQL, and a local server environment like XAMPP or MAMP to create your WordPress AI SEO plugin. 

Incorporating AI

Leverage APIs from artificial intelligence to seamlessly integrate with your plugin. Add various functionalities from several AI tools such as ChatGPT, IBM or Google Cloud for incorporating features such as keyword research, content creation and optimization.

Checklist of Key features

Keep a checklist handy for key features to include in your plugin. Make sure to insert not only the basic offerings such as keyword research, content ideation & optimization but also provide a unique edge with internal linking recommendations and real-time updates. 

Testing and Deployment

Before making your plugin live, test it in a demo environment to identify any weaknesses. Test your plugin in various environments and circumstances to ensure compatibility and adaptability.

The Bottom Line

The chances of your business thriving on a low SEO score are dim. Unleash the potential of AI with its tools, applications and plugins to improve your website's search engine rankings. You can also hire AI developers to save time & effort. 

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