It was not a long time ago when Google announced that the websites taking more than three seconds to load are not SEO-friendly.
In this era of internet and digital marketing, you need to have the fastest website if you want to compete with thousands of rivals all over the world effectively. There's no doubt that a faster website has better chances of attracting visitors and increasing their engagement in their content.
Running a WordPress website means a significant number of scripts that run at the same time to make your site accessible.
Today we're going to talk about these extraneous files and enlighten you about the ways you can remove them to improve your site.
The themes and plugins you install on your WordPress website add plenty of these files to the front-end section of your website. And as you may have guessed, some of them slow down the page load time and prevent your pages from getting rendered.
This is an ordinary procedure since a page without these essential elements will be unusable. The problem is that the web browser can't render the page before these files are loaded completely.
The trick here is that you can postpone the loading of some scripts without causing any problems for what the visitors see upon opening a page of yours.
Website owners can make modifications to their site to prevent the web browsers from loading any codes outside what is necessary for the upper part of the page a user sees immediately.
In other words, the browsers only load the essential files for that section before a user scrolls down the page. This area of webpages is called ATF that stands for Above the Fold. Other parts that require users to scroll down to be able to see is the non-ATF section.
The easiest way to find out about this issue is to run a speed test using Google PageSpeed Insights. Once you visit the page, all you need to do is enter your URL address in the required field and then click on the ‘Analyze' button.
It would be best if you did not forget that most websites score somewhere between 70 to 90, and even the top-performing ones rarely achieve a number near to 100. So you shouldn't ever force your site to reach 100. Do as much as you can to achieve the highest score without affecting the user experience negatively.
Depending on the theme and tools you use on your site, some scripts are essential for the perfect UX you're supposed to offer to your audiences. Therefore, it's wholly unwise to remove them in an attempt to reach a little higher score on the results page of this Google tool.
Eliminating the render-blocking CSS is more challenging since you may delay the necessary codes for loading the ATF content. The procedure is a bit complicated and requires a good understanding of web development.
Nevertheless, we're addressing the average users who run their website on their own.
We all know that WordPress is a modular system that allows average users to tweak everything without writing a single line of code. Fixing this issue is also the same, and you can quickly solve the problem by installing the appropriate plugin.
In the next paragraphs, we'll introduce five top-performing WordPress plugins that help you solve this issue most profoundly.
Caution: Before using any of the following tools, make sure to back up your website to prevent any probable loss of data.
If you're looking for basic optimization features, this plugin will give you what you need. A good part of this tool is that it converts your website's images to the optimized WebP format.
Although this plugin is available for free, you can also purchase premium packages that help you with website configuration.
The main plugin costs $49 a year that comes with one year of supports, too. Moreover, you can find multiple free extras for the core plugin on WordPress, too.
RabbitLoader is a cutting-edge WordPress performance optimization plugin designed to make a website run faster, smoother and more efficiently.
Similar to the widely acclaimed WP Rocket, RabbitLoader not only takes your site's performance to newer heights but also introduces some innovative features that set it apart from other players in the game.
Caching Magic: RabbitLoader takes it up a notch by offering a dynamic caching system that adapts in real-time to changes on your site, making sure your visitors always see the latest content without sacrificing speed.
Image Optimization: Images can significantly slow down a website, but RabbitLoader's image optimization feature is a game-changer. It automatically compresses and resizes images to an optimal size without compromising quality, ensuring your site loads quickly without sacrificing visual appeal.
Compatibility: RabbitLoader is designed to work flawlessly with a wide range of WordPress themes and plugins, just like WP Rocket. Whether you have a simple blog or a complex e-commerce website, RabbitLoader is engineered to enhance your site's performance without conflicts.
W3 Total Cache
W3 Total Cache is a robust performance enhancer that handles not only caching problems but also the problems caused by scripts and style sheets.
Next, you should click the ‘Eliminate render-blocking resources' tab and copy the necessary files' full link address for blocking scripts and style sheets. Now you can use these links and enter them in the ‘JS section' of the Performance>Minify tab.
W3 Total Cache has more than one million active installations, and you can download it to your site for free from the WordPress.org website.
Speed Booster Pack
If you sell products and services online, the WooCommerce-specific optimization features of Speed Booster Pack will help you a lot in increasing the visibility of your store on the internet.
Speed Booster Pack is a free solution available on the WordPress.org website.
JCH Optimize is the last item on this list of suggested plugins that comes equipped with useful tools to speed up page loading. For instance, it helps you reduce how many HTTP requests are required to load your pages and, at the same time, decrease the size of those pages.
Sprite Generator is another exciting feature available in this plugin that reduces the number of HTTP requests to load the background images.
You can install this plugin for free from WordPress.org, but you need to purchase a premium plan to unlock its full potential. The pricing plans start from $29 for six months and reach $99 for lifetime access.
The website loading speed is one of the most critical elements to attract, engage, and retain audiences. You should give it a high priority when optimizing your website for search engines and use the Google PageSpeed Insights tool to measure how well you perform in this field.
We hope that you find this tutorial beneficial and enjoy a fast-loading website for the best possible results.
May 29, 2023