The 3 Keys To Running A Successful Etsy Store

Just about everybody shops online these days. It’s why so many people are starting e-commerce stores all the time. Although an e-commerce store is a great idea, it isn’t for everybody. Luckily, there are other options to sell online. For the creative types, there is Etsy. millions of people are on the platform every day looking to buy unique and creative products.

If you are a creative person that would like to make money off of your creations then you can start an Etsy store yourself. With a few basic tips to get started, you can be on your way to a full-time income if you do things right. In this article, we will go over several of the keys to success when you start an Etsy store.


Optimize Your Etsy Store Page

Your Etsy store page should be seen as your storefront. Since a physical store needs to have an attractive front that customers see when they come in, the same should be the case for your virtual store. This means that you have to come up with a pleasant color scheme that matches the theme of your creations as well as a good banner which you can make with an online banner maker.

The photos should also be high quality which draws people’s attention and also shows exactly what your products are in great detail. This is going to be how people decide if they like your goods and want to buy them since if they can’t see them well they won’t.

The product description is also important since it is the moment when you can use text to elicit an emotion from the visitor to your store. Make sure to use language that helps them understand what they will get if they order your product and will convince them to buy.


Build a following

Although there are millions of people shopping on Etsy every day, many of them will never know that your store exists. There is a lot of competition for starters and there is also the matter of the algorithm. Sometimes the algorithm doesn’t understand what your page is about and doesn’t serve up your products in the search results.

Sending traffic from outside Etsy is a good way to make sure that you are getting motivated buyers onto your page. A large social media following is a good way to do this since they are fans of you and your work and looking to buy.


Calculate your costs

To understand if you’ll be able to make money, you have to make some calculations. The first is to figure out the cost of the materials needed to make your item then add in the cost of shipping and the fees that Etsy charges to process your orders.

Figure out how much you think you should charge by selling what other similar products are selling for. Subtract the costs from the price and you’ll have your profit. Now divide that by how many hours it took to make the product and you have your hourly pay for it. At this point, you have to think about if this is worth it or not.


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