23 Best Email Marketing Services

In this article, we are going to introduce the best email marketing services & software for managing one of your most important direct mail marketing solutions and getting the best ROI out of it.

It's worth saying that email marketing is still playing a huge part in the direct marketing area even though social media has gotten quite powerful.

There are lots of email marketing software & tools out there which are mostly full-featured and comparable to each other in a lot of matters.

Usually, email marketing services offer features like contacts management & group segmentation, visual drag & drop email designer, email queue automation, not-spam guarantee, track email campaigns & analytics, sending bulk emails, integrated subscribe forms, etc.

Best Email Marketing Services List

We are going to help you to choose between the best email marketing companies for your business purposes:

Mailchimp

Mailchimp is one of the most powerful email marketing services for bloggers and small businesses that also comes with a free plan with basic limitations.

Mailchimp comes with some useful features like autoresponders, email tracking analytics, contacts group segmentation and integration with WordPress, Shopify, and other platforms.

According to MailChimp new efforts on providing advanced features to the industry, they were not very successful.

One of the strong different points of Mailchimp is its support system which is provided by live chat and ticketing system.

MailChimp free plan allows you to send for up to 1,000 emails to 500 contacts (subscribers) monthly.

HubSpot Marketing Hub

HubSpot combines marketing automation, email, and a suite of other flexible marketing tools with the power of a CRM to give you insight into how your marketing efforts are affecting your customer's experience across their entire buyer’s journey.

Hubspot offers a visual drag & drop email builder, A/B testing, sending user-timezone-based emails, analytics, Call-To-Actions, etc.

Their marketing zone has already served more than 78,000 customers and HubSpot free plan comes with a lot of features that you can use to achieve your business goals.

Slezy

Selzy is a beginner-friendly and affordable email marketing tool for small and midsize businesses. It has everything you need to embark on an email journey, from an intuitive email builder with constantly updated responsive templates and blocks to simple and digestible analytics.

The platform also ensures the best deliverability rates thanks to the anti-spam checking and contact verification tools.

Selzy’s free plan offers 1,500 monthly emails, 100 contacts, and all the basic features including email automation — it’s perfect for testing the waters or covering the email needs of a small solopreneur.

Retainful

Retainful is an all-in-one email marketing software tailor-made for ecommerce. It covers the entire lifecycle – from growing your email list, nurturing potential customers, retaining them, and winning back lost ones.

It is known for its robust abandoned cart recovery feature. It features easy-to-setup email automation – your email campaign will be up and running in minutes.

You can send behavior-triggered and personalized emails at every step of the customer journey.

It is used by 16,000+ e-commerce brands worldwide to do cost-effective email marketing.

Other features include ready-made templates, a drag-and-drop email editor, high email deliverability, double opt-in, and more.

Mailpost.io

Mailpost.io is the most affordable email marketing platform on the market. Developers, designers and marketers use the platform for their projects.

Mailpost.io has a very clear and clean user interface and is simple to use.

With Mailpost.io you have the freedom to design campaigns online and collect the data of your subscribers using the embedded forms.

MailerLite

MailerLite is relatively new when it comes to the world of email marketing, and that youthfulness permeates throughout its design and features. Not in a ‘young, crazy, fun!’ kind of way, but more in a ‘modern, clean and simple’ kind of way. Perhaps it has something to do with the fact that their average office age is 25? Well, whatever it is, it’s working for them.

MailerLite would be good for you if you are either a small business, blogger, or a beginner to the email marketing era.

It offers features like A/B testing, auto-responders, subscriber management, simple analytics, image library, landing page, contact segmentation, etc.

Mailjet

Mailjet has a pretty solid offering, especially when you consider that it’s one of the cheaper newsletter software providers on the market – it even comes with a cool collaboration feature we haven’t seen from other email providers.

It is a powerful email service provider used by +150,000 companies all over the world to create, send, and track their marketing and transactional emails.

Although Mailjet doesn't support auto-responders, landing pages, and image libraries, it offers features like A/B testing, subscriber & template management, WYSIWYG editor, etc.

GetResponse

GetResponse claims to be the easiest newsletter tool available, with a ton of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 182 countries, and claim to engage over 1 billion subscribers every month! That’s a lot of emails.

GetResponse has features like list automation, spam testing, conversion funnel, landing page, auto-responders, image library, template management, mobile-optimized emails, etc.

Sendinblue

Sendinblue’s email marketing platform was developed in response to one of the biggest challenges faced by small-to-medium businesses: automating email marketing on a budget.

Sendinblue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads, and retargeting ads.

If offers lots of features like A/B testing, landing pages, auto responders, mailing list management, analytics, template management, subscriber management, etc.

Constant Contact

Constant Contact has been in the email marketing game since 1995. During that time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 customers.

Constant Contact email marketing software offers features like A/B testing, auto-responders, drip campaigns, event-triggered email, mailing list management, image library, etc.

Maileroo

Maileroo offers an exceptional email delivery service with robust real-time analytics, ensuring marketers can confidently send transactional emails that reach their customers. Its platform supports comprehensive reporting features and facilitates seamless management of large volumes of email. The service is particularly well-suited for businesses seeking reliable email solutions tailored to specific transactional communication needs. With pricing plans designed to suit varying business scales, Maileroo presents a unique proposition for anyone managing critical email workflows.

Pabbly

Pabbly Email Marketing is an email marketing application that enables you to send bulk emails either by connecting through any external SMTP service or through the inbuilt SMTP.

Pabbly Email Marketing manages all your subscriber’s list, comes with a drag-drop email builder, and allows you to set up lots of automation rules for sending emails. It is a perfect solution to manage your entire email marketing. Just create an account, connect with SMTP and you’re all set to send emails.

ConvertKit

ConvertKit is an email marketing software for online creators with easy-to-embed, customizable opt-in forms to turn readers into subscribers and a visual automation builder to help you send well-timed, targeted content to those subscribers so you can stay focused on what matters most: growing your online business.

ConvertKit is a relatively new player in the email marketing software market. Their product targets professional bloggers as their goal is “to make email easier and more robust for professional bloggers like you”. Next to bloggers they also target podcasters, course creators, and YouTubers.

ActiveCampaign

ActiveCampaign is an integrated marketing and customer relationship management (CRM) suite with a foundation in email marketing.

Targeted towards small-to-midsize businesses, the software is designed to help organizations build their contact lists, create professional emails, manage campaigns, track customer behavior and measure their marketing campaign performance.

ActiveCampaign's category-defining Customer Experience Automation Platform helps 100,000+ businesses in 170 countries meaningfully engage with their customers.

The platform gives businesses access to hundreds of pre-built automation that combine email marketing, marketing automation, CRM, and machine learning for powerful orchestration, segmentation and personalization across social, email, messaging, chat, and text. 300+ integrations.

Omnisend

Omnisend provides advanced marketing automation tools for sales-driven eCommerce marketers that have outgrown the generic email marketing platforms.

Omnisend is an omnichannel marketing automation platform for growth-focused eCommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push notifications, Facebook, WhatsApp, and more.

Gist

Gist is a suite of tools businesses use to market, sell, and communicate with their customers.

Today, over 20,000 businesses are using Gist and Customers use their product to talk to their leads and customers and be that central source of truth.

The vendor’s value proposition is that their solution is an affordable product on the market that ties live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more into one easy-to-use tool.

Freshmarketer

Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their life cycles from pre to post-acquisition.

As a standalone, Freshmarketer helps fast-paced teams engage users across their entire life cycle, from acquisition to engagement and retention.

Journey, its flagship product, gives you control and freedom to design, customize, and position your engagement workflows based on your specific preferences. Some of its most common use cases are autoresponders, lead nurturing workflow, bulk campaign, and web form tracking.

AWeber

AWeber gives you the flexibility to manage contacts and customize your own email templates, but doesn’t offer a lot of third-party integrations. If you want email marketing without a lot of fuss, AWeber deserves a look.

In AWeber customers have access to all their features from day one, and the price is only based on subscribers number.

Apart from automation, AWeber offers split testing and their Email Web Analytics, allowing you to use your own domain in links you want to track clicks for, and tracking product sales easily.

Benchmark Email

Benchmark Email aims to provide practical marketers with strategies & devoted support to create ongoing customer engagement with email marketing & automation tools.

Benchmark Email serves small to medium sized businesses all the way to enterprise and for a variety of different industries.

It allows you to grow, engage and increase sales with your audience thanks to an integrated, automated and complete feature set built to help businesses.

SendPulse

SendPulse is an email marketing platform that maximizes the open rate of newsletters automatically, which is the primary metric of email marketing. Additionally, it offers other communication channels such as SMS, web push notifications, pop-ups, and chatbots for Facebook, Telegram, WhatsApp, and Instagram.

The platform provides an easy-to-use drag-and-drop editor to create mobile-friendly emails, and you can send marketing campaigns, trigger-based emails, or set up automated responders. SendPulse is an all-in-one messaging platform that combines advanced personalization features to improve customer interactions.

It supports multiple communication channels such as email, SMS, web push notifications, SMTP, etc., and enables users to communicate with their audience easily on all devices. SendPulse has helped its customers to achieve a significant increase in engagement, including click-through rates, page views, time spent on the site, and conversions.

MoonMail

MoonMail is an OmniChannel Service Provider and Marketing Platform where your support, sales, and marketing team can see the entire customer journey through a real-time dashboard.

MoonMail is a cloud-based email marketing tool suitable for small to midsize companies in all industries, particularly marketing agencies, designers and developers. Key features include configurable email templates, email automation and reporting.

Ontraport

Ontraport is an all-in-one integrated platform that delivers essential business features, including a powerful CRM system, marketing automation, membership sites, one-click WordPress hosting, outstanding email delivery, payment processing, direct-mail printing, affiliate management, and our innovative business automation suite.

It is advanced enough for big business, and also made for small business. Ontraport is your connection to customers with do-it-yourself simplicity, one-on-one customer support, and built-for-you marketing & sales.

Drip

Drip is the world’s first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale.

Ecommerce marketers around the world are starting to see their customers in full color with Drip features like comprehensive tracking, hyper-segmentation, and robust email marketing automation.

They’re graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.

Go a step further and add a link to your online courses in your email signature to easily share it in every email you send out.

What Is The Best Email Marketing Service?

When it comes to the email marketing services, you need to know that there is not only one best email marketing software that can fulfill your desire and it mostly depends on you budget and business or industry needs as most of them offer similar options and features.

However, to effectively use email marketing services, you need a broad and high-quality contact base. To build one, use subscription forms on your website. Popup builders make it easy and quick. For example, Claspo drag and drop popup maker allows you to build forms from pre-designed components without any coding knowledge. Additionally, there’s a library with over 1,000 templates that are ready to use and can be customized to meet your needs. 

However, keep in mind that some of them can add very valuable and specific features like email verification, or spam testing. If these features are useful for your business, you can select an email marketing software or an email marketing plugin which offers them.

Alternatively, partnering with a full-service email marketing agency can ensure you maximize the potential of your email campaigns by tailoring strategies to your specific requirements.

Our suggestion is Freshmarketer for mid-sized to large businesses and Mailchimp for small-sized ones.

We hope this list helps you to make an easier and efficient decision. Let us know in the comments about the email marketing service that you use and your experience with it.